Asked last week about increasing coverageof presidential contenders by celebrity and entertainment magazines, Tom Hollihan, professor at the University of Southern California’s Annenberg School of Communication, told PRWeek that “the magazines are realizing that politicians have become celebrities.”

Almost on cue, Sen. John McCain appears on the cover of this week’s issue of People magazine with his family. The interview mostly centers on the Republican candidate’s family life and the role of his wife, Cindy.