NEW YORK: MWW Group has hired Mara Mazzoni as VP of digital operations for Dialogue Digital, the agency's digital marketing, social media, and visual branding practice.

Reporting to Jared Hendler, EVP and global director of digital and creative, Mazzoni will manage teams working on digital and social media programs.

She will also oversee growth of MWW's community management practice and development of digital IP offerings. Mazzoni will be based in New York.

Previously, Mazzoni was VP and producer at Edelman Digital in New York. She has also worked at Edelman Digital's Chicago office.