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Matthew McGevna

Recent Articles

Acquisitions call for hostile comms tactics

March 05, 2008

As a recession looms, communications must prepare for proxy battles amongst companies

Consistent senior involvement assuages clients

February 22, 2008

Agency pros refer to it as the "bait and switch." The client sits in a room packed with senior executives and founders. They sign the contract with the agency, and the next time they meet, a 22-year-old AE is fielding their questions.

Interview: James Pindell

February 19, 2008

James Pindell covered the NH primaries for the Boston Globe before joining Observer Media Group as Managing Editor. Politicker.com is a state-fueled national political Web site due to launch this month.

Omnicom Group reports 2007 earnings

February 12, 2008

NEW YORK: Omnicom Group Inc. reported growth in its 2007 earnings. Despite gloomy economic forecasts, the holding company's net income increased by nearly 13% compared to 2006.

Celebrity mags pull through a slump

February 12, 2008

Celebrity magazine US Weekly, and its newest competitor OK! aren't feeling the effects of slumping magazine sales, according to the New York Times.

The cutting room floor

January 18, 2008

This week my news analysis covered the latest battle in what some have dubbed the "format wars" between Toshiba's HD DVD format and Sony's...

Blu-ray takes the lead on HD DVD loss

January 16, 2008

Scuttling of HD DVD deal by Warner Bros. places long format fight onto imbalanced terrain

TSA's Raimondo helps world ring in new year

January 14, 2008

Among the 1 million onlookers at Times Square who watched the Waterford Crystal Philips-lighted New Year's Eve ball slide down its mast stood Lori Raimondo, Chicago native and New York transplant.