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Marketing

Panel: Marketers must hang out with difficult customers

Campaign India Team June 18, 2013

CANNES, FRANCE: Tata Communications' Julie Woods-Moss and Georgia Pacific's Douwe Bergsma spoke on the topic "How CMOs find and foster the best talent," moderated by MSLGroup North America president Renee Wilson.

Video: Dwayne Chambers, Krispy Kreme

Lindsay Stein June 14, 2013

PRWeek consumer reporter Lindsay Stein speaks with Krispy Kreme CMO Dwayne Chambers about how the company's communications and marketing teams work together and how it uses social media to reach consumers.

Find your inner PESO at the PRWeek Conference

Steve Barrett June 14, 2013

Last week I noted how much of the content on the official program at Cannes will focus on content and the owned, shared, and earned part of the PESO media mix that is increasingly dominating modern marketing.

Merged marcomms groups demand a willingness to learn, collaborate

Virgil Dickson June 07, 2013

Key job requirements for today's communications executives are a willingness to learn other marketing skills such as paid media and an eagerness to partner with other business units.

Video: Patrick Sandusky, US Olympic Committee

Lindsay Stein June 07, 2013

PRWeek consumer reporter Lindsay Stein speaks with US Olympic Committee chief comms and public affairs officer Patrick Sandusky about how the organization is preparing for the 2014 Winter Olympic Games, including campaigns to share athletes' stories and brand sponsorships.

Organic food company taps Haberman

Brittaney Kiefer June 07, 2013

SAN JUAN BAUTISTA, CA: Organic food brand Earthbound Farm has selected Haberman as AOR following a competitive review.

Why is PR continuing to be so defensive?

Simon Sproule, Nissan Motor Company June 06, 2013

The recent debate over the role of PR within the growing trend of integrated communication sounds like the same stuck record.

Greenough names Parker president

Lindsay Stein June 06, 2013

BOSTON: Greenough has appointed Jamie Parker, former VP of marketing and communications at Boston-based public broadcaster WGBH, to serve as president.

Alberto VO5 makes strong comeback with Salon Series

Lindsay Stein June 01, 2013

Alberto VO5 has been on the market for more than 50 years, but for the last decade, the brand has been asleep in terms of engaging consumers.

Diageo's top Western Europe marketer to depart

Matthew Chapman, Marketing May 31, 2013

LONDON: Matthew Barwell, marketing and innovation director for Diageo's Western Europe division, will exit the company at the end of September.

More change ahead for P&G's marcomms function

Chris Daniels May 31, 2013

Top financial analysts say that if newly returned CEO AG Lafley is to reverse slowing revenue growth at the CPG giant he will need to make changes to both the company's marketing spend and strategy.

CCOs can't be catalysts for change if they're out of a job

Steve Barrett May 31, 2013

Two big stories in the last week reflect the trend we have been following here at PRWeek for the communications function to be increasingly subsumed under marketing.

Adapting to the iGen Generation

Stefan Pollack, The Pollack PR Marketing Group May 31, 2013

iGen, the new consumer that came of age in 2012, landed in a marketplace environment where the online world and real world are inescapably connected.

PR execs warn of pitfalls in merging comms, marketing

Virgil Dickson May 30, 2013

NEW YORK: As more companies merge their communications and marketing operations, comms leaders say it is crucial for CCOs to retain the ear of the C-suite.

Facebook to launch verified pages

Matthew Chapman, Marketing May 30, 2013

Facebook is following in Twitter's footsteps by launching verified pages that allow people to identify authentic accounts of brands and celebrities on its network.

How agencies can leverage change by being flexible

Dave Johnson, Marketwired May 23, 2013

I'm not a marketing professional, but I get to work with the brightest agencies around, which gives me a unique vantage point as an industry shift takes place.

Nodzak joins Pernod Ricard as PR director

Lindsay Stein May 20, 2013

NEW YORK: Lauren Nodzak, PR manager at Mars Chocolate North America, has joined spirits and wine company Pernod Ricard USA as PR director.

Traackr, Nimble team up for influencer marketing

Brittaney Kiefer May 17, 2013

SAN FRANCISCO: Influencer search engine Traackr has partnered with contact-management service Nimble to create an integrated platform for influencer marketing.

BlackBerry targets brands with BBM launch on iOS, Android

Matthew Chapman, Marketing May 15, 2013

WATERLOO, ONTARIO: BlackBerry plans to launch its BlackBerry Messenger service on iOS and Android platforms this summer.

PR's opportunities, and risks, are huge

Mark Nardone, PAN Communications May 10, 2013

I'm going to come right out and say it. I'm worried about our profession.

SAP hires Clarke, integrates marketing and comms

Brittaney Kiefer May 07, 2013

WALLDORF, GERMANY: SAP has hired Victoria Clarke as head of corporate affairs as the software giant integrates its global communications and marketing departments.

Email marketing, social management simplified

Tanya Lewis May 06, 2013

Vbout provides marketing software created primarily for agencies, chain businesses, and franchises.

Marcomms integrations put spotlight on PR

Lindsay Stein April 26, 2013

The increasingly popular move to combine marketing and communications departments into one unit at major corporations will benefit the PR industry as a whole, say experts.

Toyota promotes Avalon to black consumers with spy-themed campaign

Lindsay Stein April 04, 2013

TORRANCE, CA: Toyota has launched a spy-themed initiative promoting the 2013 edition of its Avalon model focused on black consumers.

Crocs promotes Sackmann to marketing chief

Lindsay Stein April 03, 2013

NIWOT, CO: Shoe manufacturer Crocs has promoted VP of marketing Andy Sackmann to CMO.

Burger King marketing director Blundell exits

John Reynolds, Marketing April 02, 2013

LONDON: Jo Blundell, Burger King UK's marketing director, has left the fast-food chain after two years.

CMO Q&A: Anand Chandrasekher, Qualcomm

Lindsay Stein April 01, 2013

Qualcomm's Anand Chandrasekher talks to Lindsay Stein about being in the mobile technology game for almost 30 years and newfound success.

InterContinental Miami drives local buzz with image refresh

Lindsay Stein April 01, 2013

The InterContinental Miami unveiled its $30 million renovations in October 2012, and along with the edgy redesigns, the hotel launched a two-tier communications campaign.