Marketing

'Everyone else is doing it' is no social strategy

Tom Biro, Allison+Partners May 24, 2012

Just before Facebook's much ballyhooed IPO a week ago, news got out that General Motors would be pulling its ad spend from the social network, causing quite a bit of discussion about Facebook's revenue potential and, more importantly, how digital advertising activities should fit into the marketing mix.
 

Palazzo names Clarke MD

May 21, 2012

NEW YORK: Palazzo, an investment firm for marketing services companies, has named Jack Clarke MD, a new role at the company.
 

Video: John Greenleaf, DoubleTree

May 18, 2012

PRWeek's Lindsay Stein speaks with John Greenleaf, VP of brand marketing at DoubleTree by Hilton, about the hotel brand's Little Things campaign.
 

Moving stakeholders from cause to change

Bess Bezirgan, OgilvyEngage May 17, 2012

If necessity is the mother of invention, then perhaps opportunity is the father.
 

Toyota promotes Iliffe-Moon to brand PR manager

May 11, 2012

TORRANCE, CA: Toyota Motor Sales has promoted media relations supervisor and marketing communications strategist Sona Iliffe-Moon to brand marketing communications PR manager.
 

Bank of America sticks with Weber, Emanate, Burson

May 04, 2012

CHARLOTTE, NC: Bank of America will continue to work with PR agencies Weber Shandwick, Emanate, and Burson-Marsteller, despite switching its global advertising account from Omnicom's BBDO Worldwide to a dedicated team assembled by WPP.
 

Rogers & Cowan names three to EVP roles

May 01, 2012

LOS ANGELES: Rogers & Cowan has promoted three senior executives to EVP.
 

Multicultural goes mainstream

Jennifer Mann May 01, 2012

Multicultural outreach programs have grown so sophisticated they are now impacting agencies' broader marketing efforts for clients.
 

Too many ad execs think like Don Draper about PR

Patrick Slevin, Hill+Knowlton Strategies April 27, 2012

In today's fractured and explosive media age, public relations has surpassed advertising as the integrated communications and strategic counselor to clients, and Mad Men's Don Draper doesn't like it.
 

Lowdown: Social media success

April 25, 2012

Matter Communications recently conducted a survey of 108 marketing decision-makers regarding the social media attitudes and practices of their organizations.
 

Buffalo Communications creates strategy division

April 16, 2012

VIENNA, VA: Buffalo Communications has launched a strategy services division, focusing on research and marketing development and analytics.
 

Brands debate English vs. Spanish for Hispanic social media outreach

April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.
 

Video: David Zucker, Vitacost

April 13, 2012

PRWeek's Lindsay Stein speaks with David Zucker, CMO of Vitacost, about the company's repositioning and Pinterest initiatives.
 

Selling in great ideas

Margaret Booth, M Booth & Associates April 13, 2012

There can be nothing more frustrating than having a great idea that colleagues or clients don't believe has merit.
 

Facebook gains visual, data edge with Instagram deal

April 09, 2012

Technology PR leaders said Monday that Facebook will acquire a visual marketing tool and consumer data treasure trove when it takes the reins of photo-sharing platform Instagram.
 

A new frontier for comms pros

Bob Feldman, PulsePoint Group April 06, 2012

There is little question that because of online direct-to-customer communication, the shrinking number of paid journalists, and the exponential increase in the number of news and information outlets, there is a dramatic need and hunger for worthwhile editorial content.
 

Video: Matt Bourne, Major League Baseball

April 06, 2012

PRWeek's Gideon Fidelzeid speaks with Matt Bourne, VP of business PR at Major League Baseball, about the second annual MLB Fan Cave.
 

IBM, Romney, Obama & the 'Masters'

April 06, 2012

As pro-golfers enter the second day of the annual Masters tournament, politics and a high-profile woman CEO seem to be capturing more headlines than the players.
 

Former AlixPartners CMO starts own firm

April 06, 2012

NEW YORK: AlixPartners CMO Peter Cosco has left the consulting firm to start his own outsourcing agency called 4Forces Group, specializing in business development and marketing services.
 

Target uses detailed roadmap to cross border into Canada

April 01, 2012

In spring 2013, Target makes its first international retail expansion, opening 125 to 135 stores across Canada.
 

Discover goes to school with money management lessons

April 01, 2012

At the start of February, Discover Financial Services began a five-year, $10 million journey to educate US high school students on money management.
 

CMO Q&A: Janet Roberts, Syniverse (Extended)

April 01, 2012

Syniverse CMO Janet Roberts speaks with Lindsay Stein about helping mobile, cable, and Internet providers succeed with customers.
 

Habits: Kimberly Spell, CCO, NYC & Company

April 01, 2012

New York City is the best place to do business.
 

Cause and effect

April 01, 2012

Simply cutting a check doesn't cut it anymore. As Tanya Lewis discovers, companies have learned that effective cause-marketing programs demand long-term commitment and a real desire to make an impact.
 

CCOs: boldly go and seek out new organizations

March 23, 2012

When a group of senior in-house executives of the caliber of IBM's Jon Iwata and colleagues combine to produce a new framework for PR, corporate affairs, and marketing it is definitely worthy of note.
 

I ♥ Gilly Hicks

Andrea Coville, Brodeur March 23, 2012

True confession: I love Gilly Hicks. Trafficking in fun clothes, mostly underwear for teenagers and 20-somethings, some call her the cheeky cousin of Abercrombie & Fitch.
 

Strengthened Edelman holding company won't copy ad-focused rivals

March 19, 2012

NEW YORK: The decision to build out Daniel J. Edelman Inc. into a PR-centric holding company does not mean it or principal agency Edelman are on the verge of a major acquisition or that its firms will regularly compete for business.
 

The secret to being relevant

Andrea Coville, Brodeur March 19, 2012

If you don't find this post relevant, you'll stop reading any second. So how can I make you stay? I need to give you something you'll feel in your bones and in your heart, and that you'll need to share with your friends.
 

The PR Week - March 16, 2012

March 16, 2012

Steve Barrett, Rose Gordon and Lindsay Stein discuss the ANA/WFA Global Marketing Conference; South by Southwest; changes at Edelman; and Goldman Sachs' controversy.
 

Unilever's Mathieu pledges to make marketing 'noble'

March 14, 2012

NEW YORK: Marketers should stop thinking of people as consumers, shoppers, and targets and view them as human beings, said Unilever marketing SVP Marc Mathieu on Wednesday at the ANA/WFA Global Marketing Conference in New York.
 
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