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Marketing Articles

Campus students targeted with meaningful campaigns

Lindsay Stein February 01, 2013

College students are a diverse set of consumers many brands want to engage, particularly those on campus, but in order to stand out marketers have to go beyond promotional programs to make brands relevant.

Education still a priority for organic food market growth

Lindsay Stein January 01, 2013

In the 10 years since the United States Department of Agriculture established its National Organic Program, the sector has continued to grow, but its increased popularity underlines the need to effectively educate people on what organic really means.

Comms plans build long-term goals for Greek yogurt brands

Lindsay Stein December 01, 2012

A few years ago, acai berries were the healthy food craze, then coconut water, and now Greek yogurt has taken the top spot.

Brands leverage policies and social for LGBT engagement

Lindsay Stein October 01, 2012

Not only has the amount of lesbian, gay, bisexual, and transgender (LGBT) outreach increased in the past decade, the way in which companies are engaging this demographic has vastly changed, with more emphasis on social media and one-on-one interaction.

Fast-food chains use heritage, integrated marketing recipes

Lindsay Stein August 01, 2012

For 60 years KFC Corp, which was founded in 1952 by Colonel Harland Sanders, has communicated in advertising and PR that the Colonel always uses fresh, on-the-bone chicken, and the brand still does so today.

Social media offers brands a new way to team with sports

Lindsay Stein June 01, 2012

With the London Olympics opening in July and the 20th FIFA World Cup kicking off in Brazil in June 2014, sports is hot.

Target uses detailed roadmap to cross border into Canada

Lindsay Stein April 01, 2012

In spring 2013, Target makes its first international retail expansion, opening 125 to 135 stores across Canada.

Brands lean on social media to win the approval of mom

Lindsay Stein March 01, 2012

Moms control about 85% of household spending in the US.

Outreach efforts mature to appeal to an older audience

Lindsay Stein February 01, 2012

For the next 19 years, nearly 10,000 people a day will turn 65 years old in the US, according to Pew Research Center.

Cause efforts foster stronger relationships with consumers

Lindsay Stein January 01, 2012

With the ability to closely follow companies on Facebook, Twitter, and other social media sites, consumers are becoming increasingly invested in and connected to their favorite brands.

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