Marketing Management Survey

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Marketing Management Survey

The Marketing Management Survey is a PRWeek/MS&L study of marketing executives, brand managers, and CMOs, offering insights into their perspectives about PR in the broader context of their full marketing mix.

Previous Marketing Management Surveys

Marketing Management Survey 2008: The digital effect

Erica Iacono June 23, 2008

Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As Erica Iacono discovers, those brands that are fully engaged in this space have found real value in the opportunities it affords.

Marketing Management Survey 2007: Preparing for a new world of marketing

Michael Bush June 11, 2007

Marketers may still be a little leery of using new-media and consumer-generated media tactics in their plans. But, as Michael Bush finds, those companies that are excelling in this new marketing environment are discovering that taking the plunge is well worth the investment.

Marketing Management Survey 2006: The business, and art, of marketing

Eleanor Trickett May 22, 2006

Marketers are under constant pressure to innovate, and the new-media environment has created an extra domain for them to grapple with. All the while, they strive for integration when there is no one-size-fits-all method of doing so.

Marketing Management Survey 2005: Seizing the middle ground

Eleanor Trickett May 16, 2005

In an environment in which marketers are increasingly looking for alternatives to traditional consumer outreach, PR stands to reap the benefits.

Marketing Management Survey 2004: Survey reveals more opportunity for PR pros

Eleanor Trickett May 17, 2004

In a new world shaped by TiVo, marketers are increasingly looking beyond the 30-second TV ad and into the realm of PR, according to the second PRWeek/MS&L Marketing Management Survey. However, the findings also show this opportunity for PR agencies is in danger of being wasted.