Mark Senak

Communications implications of the new flu pandemic

June 12, 2009

On June 11, 2009, the World Health Organization declared the first flu pandemic in 41 years.  As a demonstration of how fast the world...
 

Crisis in a matter of seconds

June 10, 2009

It has been nearly 30 years since the incident, but the Tylenol tampering case of 1982 is still a textbook case for crisis management....
 

Healthcare communicators must steep themselves in social media

June 08, 2009

During the Clinton Administration, the main piece of reform on the table was in healthcare. Multiple plans were introduced with various methods of payment...