Marian Salzman is CMO of Porter Novelli, a firm she joined in 2008 after serving as EVP and CMO at JWT Worldwide. Prior to joining JWT in 2005, Salzman spent four years as executive vice president, chief strategy officer for Euro RSCG Worldwide. She is perhaps best known for popularizing the term “metrosexual” in 2003 to coincide with the launch of Buzz.