Marc Longpre

NEW YORK: ImpediMed, the Australian medical device company, has named Russo Partners as its US agency in order to support a campaign geared at educating breast surgeons on the "lymphedema index."

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the comms front.

The Food and Drug Administration's (FDA) announcement that the toxin in heparin is over-sulfated chondroitin sulfate demonstrated unusual efficiency by the agency

WASHINGTON: The BIO IT Coalition, a Washington-based nonprofit serving the bridge between the life sciences and information technology industries, has chose Waggener Edstrom to provide PR support to the organization.

Southwest Airlines CEO Gary Kelly apologized to customers and safety regulators this morning in an interview with The Wall Street Journal, likely signaling the beginning of a communications effort to repair the company's image with consumers and other stakeholders.

NEW YORK: 5W Public Relations has filed suit against Melissa Weiss, the firm's former human resources director, for allegedly soliciting employees for positions with other agencies.

Another year, another PRWeek Awards. It struck me, this time around, how many people commented on the weight the awards have because of the rigorous...

NEW YORK, LONDON: Holding companies Interpublic Group (IPG) and WPP Group both posted healthy earnings growth in 2007.

Through podcasts and news shows, Kennedy Krieger and Spectrum spread autism awareness

The American Legacy Foundation uses a variety of creative tactics in its quest to reach teens with a message about the dangers of smoking. Marc Longpre reports