Location-based Social Networks

Loyalty is the greatest value of location-based marketing

Adam Keats, Weber Shandwick December 01, 2011

To understand the most effective ways location-based marketing can help promote a brand, it helps to first explain and understand the two basic advantages these services offer: implied social graph endorsement and loyalty.
 

MTV partners with Foursquare

September 01, 2010

MTV is partnering with Foursquare to offer check-ins as part of its "GYT: Get Yourself Tested" campaign. Users can get badges by checking in to health clinics to get tested for sexually transmitted diseases.
 

Location-based services gaining users

April 22, 2010

A survey from the Mobile Marketing Association found that nearly one in four adults have used a location-based mobile service, and 10% of cell phone owners surveyed use those services at least once a week.
 
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