Local

Debunking the location myth: New York or bust

Erin Allsman, Brownstein Group January 01, 2012

As PR professionals we're keeping pace with advancements, yet we seem unable to escape certain antiquated notions that linger from days past.
 

Pepsi employs three-step global, regional strategy

November 08, 2011

NEW YORK: Simon Lowden, CMO of Pepsi Beverages Co., said Tuesday that his company blends global and regional marketing with a three-stage engagement model.
 

Building a global or local brand...which should PR aim for?

Sandra Stahl April 29, 2011

I recently read an article, "The Lure of the Global Brand" by consultants Erich Joachimsthaler and David Aaker.
 

Philadelphia retailers unite to sell city as a prime business location

February 01, 2011

The Philadelphia retail community needed to update its image. "People outside the area didn't have an accurate idea of what was happening here," says Michelle Shannon, marcomms VP for Center City District, a Philadelphia Retail Marketing Alliance member.
 

Taking wisdom from the streets

Larry Meltzer January 28, 2010

I can't help wondering if a possible solution to stop the decline of newspapers has been right under our feet all this time.
 
Popular Topics
Account Win Advertising Agency AOR Brief Campaign Consumer Corporate Crisis Communications CSR Digital Events Facebook Food And Beverage Healthcare Marketing New Hire News Brief News Briefs People Move People Moves Public Affairs RFP Social Media Technology