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Letter from the Editor Articles

Large firms looking to bounce back after year of transition

Steve Barrett May 01, 2013

This year's Agency Business Report is a fascinating and authoritative audit of the state of the agency nation, an annual opportunity to dive deep into trends and issues affecting PR firms and, by extension, the clients that support them.

People power is a key component in rebuilding and planning ahead

Steve Barrett April 01, 2013

Auto giant Toyota has endured a tough few years during which it dealt with product recalls, the aftermath of the tsunami in Japan in 2011, and its first annual net loss in 60 years in 2009.

Revamp reflects new, evolving landscape of the industry

Steve Barrett March 01, 2013

We have responded to reader research by introducing several new elements in this edition of PRWeek.

Growing importance of marketing comms merits its own special issue

Steve Barrett February 01, 2013

It's a sure sign of the way marketing communications is evolving that this latest iteration of PRWeek is branded The Marketing Issue.

Pedigree on awards shortlist raises the bar for future content creators

Steve Barrett January 01, 2013

If there was one word that was on everybody's lips in the industry in 2012 it was "content."

Industry has a healthy glow as new year of opportunities approaches

Steve Barrett December 01, 2012

There's a healthy glow to this issue of PRWeek, the last in print for 2012, from our feature on the New York-Presbyterian Hospital's involvement in reality TV, to a public affairs analysis on creating anti-obesity campaigns and a report on promoting healthy yogurt.

Creativity is a key concept but one that must impact the bottom line

Steve Barrett November 01, 2012

Creativity is a concept that generations of artists, performers, thinkers, businesspeople, politicians, and many others have sweated blood in trying to define, all in completely different ways: one person's creativity really is another's pile of garbage.

Effective, smart communicators valued more now than ever before

Steve Barrett October 01, 2012

All these disparate elements and much more make up the rich tapestry of this month's issue of PRWeek. It's a reminder of the vast reach, scope, and scale of the modern PR and communications industry.

Global reach of effective PR is epitomized on these pages

Steve Barrett September 01, 2012

Just as with the PR industry in general, PRWeek is increasingly casting its net globally to bring you the most important and insightful content and analysis to help inform your work on a daily basis.