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Lehman Brothers
The Monozukuri trap
Dean Crutchfield March 10, 2010
Over time, two words have changed least: I and who. These are the cornerstones of what makes a successful brand i.e. creating "I want" from your customer and knowing "who you are" as a brand.
Sard stands (sits?) by Fuld
Tonya Garcia
October 08, 2008
Former Lehman Brothers CEO Richard Fuld made an appearance before the
House Committee on Oversight and Government Reform
to talk about the conditions at...
IR comms pros should have message ready, says Koeneman
Tonya Garcia
September 15, 2008
While many were taken by surprise by this weekend's double
blow
to the US financial markets delivered by Lehman and Merrill (triple blow if...
Financial comms react to market news
Tonya Garcia
September 15, 2008
The markets are in a state of upheaval with news of Lehman Brothers filing Chapter 11, Bank of America's Merrill Lynch buyout, and the effects...
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