DENVER: Luminar, an analytics and modeling services provider focused on the Latino demographic, launched this week.
The unit's goal is to help clients identify consumer behavior patterns to help them reach, upsell, and retain Latino consumers more effectively, the company said in a statement.
Luminar is a unit of Entravision Communications Corp. It offers three services to clients in a range of industries, including retail, CPG, political, telecommunications, media, and automotive.
Its three core services are the Luminar Insights App, the Customer Decision Engine, and Real-time Cloud Insights.