In this week's issue, we report on Cohn & Wolfe's plans to expand its global footprint following its merger with sister agency GCI. I corresponded with Andy Lark, VP of global marketing and communications at Dell, about the merger and whether the newly formed entity can become a top 10 global player. Dell has been a longtime client of GCI.
"PR spend is only going to accelerate over the next decade and they've already got many of the next generation skills needed to win - and proven them working with us at Dell," Lark said via e-mail. "The two agencies make for a winning combination. They'll now be able to achieve scale and momentum they couldn't get as as independent firms."
For PRWeek's latest coverage on the merger click here.