GRAND RAPIDS, MI: Lambert, Edwards, & Associates has named Chris Tromp senior director of digital and head of its digital media unit RippleAffect.

Tromp will counsel regional and national consumer, healthcare, and retail brands, and work with b-to-b companies on social media, online engagement, and web and mobile apps.

Previously, Tromp was senior director of digital marketing for global publisher Zondervan. He was also a consultant for national retail franchise Parable Group.