Kraft

Kraft gets approval for unusual division name

Lindsay Stein May 23, 2012

Kraft Foods has gotten the go-ahead from shareholders on a new name for its global snacks division: "Mondelez."

Kraft's risqué company name raises eyebrows in Russia

Lindsay Stein March 23, 2012

Kraft Foods announced the new name for its global snack business, Mondelez, but amidst the company's excitement, it must have forgotten to check what the word means in Russian.

Kraft celebrates Valentine's Day with cause marketing

Lindsay Stein February 14, 2012

NORTHFIELD, IL: Kraft Foods celebrated Valentine's Day with a cause marketing Twitter initiative to help feed the hungry with its Macaroni & Cheese brand.

Brunswick's Gilchrist moves from London to head US branch

Erica Morris February 08, 2010

NEW YORK: Susan Gilchrist, currently senior partner in the Brunswick Group's London office, is set to help manage the agency's US offices in a newly created role.

Brunswick's M&A formula in Xerox-ACS deal

Tonya Garcia October 01, 2009

Earlier this month, Ad Age published a story that looked at the similarities between Brunswick Group's PR work with InBev during its takeover...

'Working Mother' conducts outreach as part of integrated campaign

Frank Washkuch July 15, 2009

NEW YORK: Working Mother is conducting a media and consumer outreach effort as part of an integrated marketing campaign with Kraft for its Oscar Mayer Deli Creations products.