Kimberly Maul

Doug Ulman, CEO of Livestrong, speaks with Kimberly Maul about the economy's impact on the nonprofit and the benefits of working with an icon

Procter & Gamble is known for being the guardian of dozens of high-profile beauty, health, and household products, but during this year's Vancouver Winter Olympics the company chose to focus part of its marketing on overall corporate image.

Advanstar's Licensing International Expo overcame several challenges this year, most notably rebounding from a recession and re-engaging with PR.

Paula Kerger, president and CEO of PBS, speaks with Kimberly Maul about the network's advocacy platform and how she interacts with its PR team

Following in the footsteps of founder and now chairman Gershon Kekst, the firm's new CEO is ready to take Kekst and Company to the next level.

When launching a new product or engaging consumers, social media is a necessity for brands and businesses. Companies and their agency partners, however, are taking a more cautious approach to this forum when it comes to issues and crises, especially in heavily regulated industries such as financial services.

NEW YORK: Nonprofit amfAR hired Morris & King Company for PR support.

BOSTON: Warschawski, a Baltimore-based ad and PR firm, acquired the marketing communications firm Louder Than Words, effective November 1.

CHICAGO: Martopia, a PR and interactive agency, launched a mergers and acquisitions division called Venturis.

SAN ANTONIO, TX: Guitar Center, the retail chain, hired Creative Civilization for PR support in the Hispanic market.