Product placement on TV shows is nothing new
, but it has become more discussed
in recent years. Last night, NBC's Community
incorporated KFC into its episode, and the results were mixed. New York Magazine
called it product placement done right
, while AdAge
thought the restaurant should have leveraged its participation with more paid advertisements during the show
"NBC, seeing what it had on its hands -- an episode devoted to the cast of "Community" getting stuck in a space-launch simulator with a computer guided by a Colonel Sanders avatar -- approached KFC well before the episode was slated to air, a KFC spokesman confirmed.
The only actual ad for KFC didn't come until nearly 28 minutes into the program, and when it did show up, it was the second commercial in the ad break. Wouldn't a more-significant-than-usual sponsor of a program merit a better placement of its ad?"