Ketchum

National Pork Board hires Ketchum after review

Lindsay Stein May 25, 2012

DES MOINES, IA: The National Pork Board has selected Ketchum for project work following a competitive agency search process.

Clorox Professional Products unit retains Ketchum as AOR

Lindsay Stein May 23, 2012

OAKLAND, CA: The Clorox Company's professional products division has retained incumbent agency Ketchum as its b-to-b agency partner following a review.

Clorox Professional Products begins agency review

Lindsay Stein April 16, 2012

OAKLAND, CA: The Clorox Company's professional products division has begun a search for a b-to-b PR agency partner.

Ketchum extends Brazil offer to sports, entertainment

Lindsay Stein March 22, 2012

SÃO PAULO, BRAZIL: Ketchum has launched sports and entertainment marketing in its Brazil office, its first global expansion of the practice.

7-Eleven expands anniversary campaign

Lindsay Stein July 11, 2011

DALLAS: 7-Eleven is celebrating its 84th anniversary today by offering free slurpees to US and Canadian customers, along with a new outreach campaign that amplifies its multimedia efforts.

What it's like on the other side of the search

Bob Feldman March 04, 2011

I spent many years on the agency side - at Burson-Marsteller, Ketchum, and GCI Group - pitching business and always wondering what it would be like on the other side of the table.

ProPublica piece on PR wrongly focuses on sins of the past

April 02, 2010

Connecting the dots and following the back story is what comprises great investigative journalism.

PR not involved in latest Ikea review

Erica Morris December 16, 2009

Furniture giant Ikea's creative review, does not involve its PR agencies, Ikea PR manager Marty Marston told PRWeek.

Lessons from Palin's resignation

Tonya Garcia July 07, 2009

Forbes tapped a few PR pros, including Ketchum's Ron Culp and Richard Wolff of Kreab Gavin Anderson for their thoughts on how Sarah Palin handled...

Error called on Dodgers by Kotcher

Rose Gordon May 18, 2009

Ketchum's CEO Ray Kotcher recently penned a piece for CNBC discussing the Los Angeles Dodgers' conundrum in dealing with its larger than life - and...

Ketchum wraps up "Week of a Thousand Ideas"

Nicole Zerillo April 28, 2009

Ketchum ended its “Week of a Thousand Ideas,” Friday, which sought to generate a thousand original ideas from the entire agency. With a lighthearted approach to...

Ketchum tweets into trouble

Tonya Garcia January 16, 2009

In a demonstration of the pitfalls of Twitter, it appears that an offhand Tweet by a Ketchum staffer wound up creating a headache for the...

IPG to cut less staff than reported, says source

Frank Washkuch December 19, 2008

Holding company Interpublic Group (IPG) is in the process of cutting considerably fewer positions than the 2,000 reported December 19...

Dr Pepper gets ready for 'Chinese Democracy'

Kimberly Maul October 23, 2008

Now that Guns N' Roses has announced November 23 as the release date for its much-anticipated album, Chinese Democracy, Dr Pepper is getting ready...