Kellogg

Edelman creating K Group to avoid Quaker conflict

January 12, 2012

CHICAGO: Edelman created the K Group Public Relations Company, an agency dedicated exclusively to its new Kellogg account, to avoid potential client conflicts, particularly those with the PepsiCo Quaker brands.
 

Marketing in a recession (or depression)

April 20, 2009

From the New Yorker:
In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new market:...