Kellogg Compnay

Kellogg acquires Pringles, but PR strategy is yet undecided

February 15, 2012

Kellogg said today that it will buy Procter & Gamble's Pringles brand for $2.7 billion, vastly expanding its global snack business. However, the company has yet to figure out the PR details for the newly acquired brand.
 

Kellogg resurrects Hydrox

Nicole Zerillo August 22, 2008

Never doubt the power of consumer-driven campaigns.  The Kellogg...
 
Popular Topics
Account Win Advertising Agency AOR Brief Campaign Consumer Corporate Crisis Communications CSR Digital Events Facebook Food And Beverage Healthcare Marketing New Hire News Brief News Briefs People Move People Moves Public Affairs RFP Social Media Technology