Keith O'Brien

Recent Articles

Merger blog

January 05, 2009

Wells Fargo has launched a Wells Fargo-Wachovia merger blog (via Web-strategist.com). As Matt Wadley of the Wachovia's...

Challenges of '09 offer PR pros opportunity to show true value

December 30, 2008

Now that the most feared year in recent memory has begun, all organizations, especially those that do business in the consumer space, must look hard at their communications strategy.

From Twitter: What are you trying to get done this week?

December 22, 2008

PRWeek asked its Twitter followers (those who were in the office this week) what they were trying to get done during the languid days before Christmas. This will be updated as more responses come in.

2009 Predictions: Canadian market

December 22, 2008

We asked our Canadian readers to make some predictions for what would transpire in 2009. Below are the responses.

The industry, like newspapers, might have problem with youth

December 17, 2008

If there is a favorite hand-wringing pastime in the communications industry, it is most certainly about the youth and their disinclination to read tangible media, like newspapers and magazines.

%%%

December 03, 2008

Every one seems to have a different opinion on what percentage of an agency's overall revenues should be linked to its largest client. The last...

NEXT Conference underscores continuing evolution of content

November 25, 2008

Change was a prevailing theme at PRWeek's NEXT Conference, which was held on November 19 at the Waldorf-Astoria in New York City.

Social media interaction should be done on the consumers' terms

November 20, 2008

Recently, I came across another Web 2.0 product that might or might not hold the key to revolutionizing my life and do what no other tool, tactic, or technique has managed to do: get me organized.

PR's forefathers

November 17, 2008

PRWeek editor-in-chief Keith O'Brien and publishing director Julia Hood held a luncheon this summer in Chicago with four men who have more than 200 combined years of experience in the industry.

The road ahead

November 17, 2008

There is much uncertainty facing the PR industry, as it grapples with constant change. Keith O'Brien asks 10 leaders to map out the profession's future

« Previous