Keith O'Brien

 
 

Recent Articles

PR poised to rise above challenges

April 27, 2009

The dramatic decline of the economy in the second half of 2008 derailed agencies across the industry, many of which originally felt they were on pace for a record year.
 

Smart marketers will not let the economy sober the conversation

April 23, 2009

Of all the positive experiences during my more than five-year tenure at PRWeek, I am perhaps proudest that I never wrote a column in the form of a series of Tweets.
 

Marketing focused on premium products provides the best value

April 09, 2009

Tucked inside what seemed to be the tenth recent article about people making iPhone (and iPod touch) apps was a gem.
 

Media survey

April 03, 2009

Drops on Monday. Be sure to check it out.
 

Growth and revenue might be competing factors for Facebook

April 02, 2009

Engage in conversation long enough with someone in the communications industry, and talk will inevitably turn to Facebook's redesign.
 

Poor communications choices are imperiling the public and economy

March 26, 2009

There appears to be one sane person in the current rush to eviscerate AIG CEO Ed Liddy and its other executives; too bad he's only a journalist.
 

Companies should consider value before jumping into social media

March 19, 2009

It might turn out to be the worst year in recent memory for the PR industry, but there has been great progress in the use of social media to reach various constituencies.
 

Unprecedented opportunity and challenge await the industry in '09

March 09, 2009

The PRWeek Awards celebrated its 10th anniversary last Thursday (see Book of the Night, inserted). As is always the case, the event celebrated a mix of traditional and new, highlighting the industry's best and brightest agencies, campaigns, individuals, and techniques.
 

Awards - what the industry needed

March 06, 2009

PRWeek had its Awards show last night. Oh, you didn't hear? More than one person told me that they were so excited by the...
 

New class of CEOs require less barriers for messaging, efforts

March 02, 2009

Our feature this week focuses on Zappos.com and its approach to customer service.