NEW YORK: Kaplow has launched the Knext business unit, which will help start-up companies and emerging brands with communications strategy development.

Knext, which will be led by MD and chief digital officer David Richeson and SVP Chaim Haas, will help the brands connect with consumers and engage media outlets. The agency will operate the business unit from its New York and Silicon Valley offices.

Kaplow has partnered with the New York Angels Network, an organization of business investors who fund small companies, on the initiative.