Julia Hood

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Julia Hood is publishing director of PRWeek.

Recent Articles

PR must continue to fight for its rightful spot in the marketing mix

March 26, 2010

Sometimes you hear about a campaign or an idea that is so compelling you can't stop thinking about it.

Relationship-building starts within the community

March 05, 2010

More than a year ago, a new leader to the greater PR world invited me and a senior editor to come into his offices for a meet-and-greet.

Subtle, persistent campaigns yield results for those willing to invest

February 26, 2010

I once worked with a gifted design director on a custom magazine that featured on its cover, and at the client request, a very large logo.

Frank talk from the CEO benefits everyone

February 05, 2010

This week I had a unique experience. An agency CEO told me he had got it wrong.

Once predictable, goings-on in PR are a bastion of change

February 01, 2010

Awards season starts soon, with the March 11th PRWeek Awards dinner in New York.

On finding inspiration in a Hollywood storyline

January 22, 2010

While on maternity leave, I became shamefully addicted to reruns of The West Wing, which airs on Bravo every weekday morning for two hours.

Abolish roadblocks to your team's success

January 08, 2010

During a period of widespread salary freezes, lean teams, and the decline of employee perks, one might assume that engendering greater productivity out of employees is a near-impossible feat.

True experts of social media know how to handle extremes

January 01, 2010

People can be mean on the Web. Those thoughts that you normally suppress find means of escape, primarily through the increasingly omnipresent social networks.

Setting the right pace in 2010

December 18, 2009

Bye bye, 2009. We won't miss you. Enjoy the holiday season, people, because next year brings new challenges to the profession that will demand all of our collective attention and resources.