Julia Hood

 
Julia Hood is publishing director of PRWeek.
 

Recent Articles

The industry benefits greatly from PRWeek's terrific team

July 01, 2010

My first PRWeek column was published on September 30, 2002, rife with references to Enron and WorldCom. My focus is more local now, as I think about how fortunate the PR industry is to have this group of people focused so closely on it.
 

Healthcare firms must take steps to ensure staff is up to speed on regulation

June 25, 2010

In good times and bad, healthcare talent is hard to find.
 

Die-hard fans should be brands' primary target

June 11, 2010

Fourteen years ago, England, and Europe, was gripped by Euro '96, the UEFA European Football Championship. England advanced to the semi finals and an ultimate win seemed within reach.
 

Financial world faces a rough road to earn back public trust

June 01, 2010

Just over a year ago, The Daily Show's Jon Stewart famously tore into Jim Cramer, host of CNBC's financial hype-fest Mad Money, for what the former saw as editorial malpractice
 

Deaths of two industry pioneers are reminders of industry's ongoing development

May 28, 2010

There are certain traditions or practices in the PR industry that we take for granted. But quite often they start with one person's vision.
 

Staff departures don't necessarily mean loss of clients

May 07, 2010

Senior agency defections make great PRWeek stories and are marvelous fodder for industry chatter.
 

Past lessons learned help PR better handle current recession

May 01, 2010

As September marks the start of the new academic year, the Agency Business Report signifies the start of the new year for PR firms.
 

Corporations must be most trusted source of information in a crisis

April 23, 2010

I am writing this from my in-laws' house in England, where my family and I have been watching a spewing volcano on TV and hitting the redial button to British Airways customer service.
 

Transition to PR might shock some journos

April 02, 2010

JF terHorst, President Gerald Ford's first presidential press secretary, died on Wednesday. He might have had the shortest tenure of any press secretary ever.
 

Improving numbers do not curtail ongoing uncertainty

April 01, 2010

The numbers are in and the agency rankings are closed for another year.