Julia Hood

 
Julia Hood is publishing director of PRWeek.
 

Recent Articles

Missed opportunities abound in women marketing

August 21, 2009

Think the future of business is in China or India? According to a study by Boston Consulting Group, published in September's Harvard Business Review, there's an untapped market closer to home that offers more opportunities than those markets combined: The female consumer.

Clients and agencies alike will seek structural as well as strategic change

August 07, 2009

A story in The Wall Street Journal this week detailed Cisco's still-new management structure, created in the wake of a dismal earnings announcement to the tune of a 46% profit drop for the quarter.

Forty reasons why the future of the industry looks so bright

August 01, 2009

The August issue of PRWeek includes one of our favorite annual specials, the 40 under 40.

Engagement in industry key to agency recovery

July 31, 2009

The economy is "stabilizing," my daily papers tell me. So why is everyone in PR looking so stressed?

Giveaways prevent marketers from true benefits of blogger relations

July 17, 2009

Marketers stand to lose out on insight if they rely too heavily on bloggers to spread the message.

FTC proposal could vastly alter blogger relations

July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.

Changing times have brought new meaning to true PR power

July 01, 2009

Power in the PR industry has typically been defined by the relative prominence and profiles of the client, company, or brands themselves, not always the communicator individually.

Twitter cool factor must be preserved

June 19, 2009

One recent morning I accidentally left my PDA at home, so during my daily train ride, I was forced to focus exclusive attention on the two newspapers that I have delivered each morning at my house, The New York Times and The Wall Street Journal.

Social media training even more essential for graduates navigating a changing workplace

June 12, 2009

The Edelman New Media Academic Summit took place this week in Washington DC, with some 120 professors in attendance.

PR pros need to ask tougher questions of journalists

June 05, 2009

A cherished convention in the industry is the journalist panel, an event where PR people pay good money to listen to a bunch of reporters tell them how much they dislike working with PR people.