Julia Hood

 
Julia Hood is publishing director of PRWeek.
 

Recent Articles

Facebook from the 50-yard line

February 06, 2012

The Super Bowl is over, and the spectator sport of choice is now Facebook's IPO.
 

Komen forgot who it works for

February 03, 2012

If it hopes to recover, Komen must reconnect with its community.
 

Tech insecurities of CMOs gives CCOs an opening

February 01, 2012

At a recent gathering of marketing executives and service providers, the hackneyed question was raised, "what keeps marketers up at night"?
 

It's time for Apple, and the rest of us, to speak up

January 27, 2012

Apple needs to open up, and customers must demand that it does so.
 

Keep marketing close. But keep HR closer.

January 24, 2012

Look no further than the 2012 Edelman Trust Barometer to see evidence of how crucial strategic employee engagement is.
 

Search for "contextual humility" pushes b-school out of the ivory tower

January 20, 2012

According to this piece by the Dean of the Harvard Business School, B-schools need to "work harder to close the knowing-doing gap."
 

The cool kids win

January 19, 2012

During all the PIPA and SOPA activity over the past several days, I was reminded of another acronym from my youth that stirred up a similar level of ire.
 

"Thought leadership" no longer applies

January 18, 2012

We need a new term for "thought leadership."
 

Enduring IBM partnership is a model for all of us to follow

January 01, 2012

I was a newbie at PRWeek in 2001 when IBM decided to consolidate its global agency roster from dozens to three.
 

The Burson Legacy: Career Guide 2010

September 01, 2010

The list of senior-level execs who honed their craft under this PR legend's tutelage reads like a communications who's who.
 
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