30 head coaches from the NBA have agreed to wear Joseph Abboud suits, sport coats, dress slacks, and ties during games, reports the Wall Street Journal, which adds that the company is “building its brand on dressing high-profile sports figures.” The brand is providing threads with a combined retail value of $500,000 in return for the right to call itself the coaches’ official clothier.

The National Basketball Coaches Association told the Journal that main draw was JA Apparel's promise to donate boys suits to the association’s new children's charity. While the partnership seems like a CSR win-win, the Journal rerports that the line, not visibly labeled, could slip under the radar if not distinctly designed.