Johnson & Johnson

Johnson & Johnson responds to story via blog

June 18, 2009

Earlier this week The Washington Post looked at how and what drug companies are using social media.

The story cited Johnson & Johnson's...
 

J&J pulls Ultram ER video after FDA letter

May 20, 2009

The Food and Drug Administration (FDA) sent Johnson & Johnson a letter to warn the drug maker about an online video for its...
 

Tropicana drops package redesign due to consumer complaints

February 23, 2009

PepsiCo is scrapping a redesign of its Tropicana packaging because of consumer complaints, the company told The New York Times.

The redesign, which...
 

Sanofi-Aventis, AstraZeneca launch YouTube channels

February 12, 2009

YouTube seems to be the social media trend for Big Pharma so far this year. In the past week, both Sanofi-Aventis and AstraZeneca launched channels...
 

H&K panel calls for digital outreach during a weak economy

November 13, 2008

Last night, a few PRWeek staffers attended a Hill & Knowlton panel discussion called "Marketing in a Downturn" at Soho House in New York. The...