Jason Shuffler

Texting, as we know it, was due for an adrenaline jolt in a world now dominated by the social media conversation.

Every year the Breeders' Cup, an annual horse-racing meet that attracts the best thoroughbreds from all over the world, seeks to find an appealing story to promote itself.

An intern program is a fundamental part of an agency's culture. At OutCast, nearly 25% of staffers started their careers as interns. The internship is an integrated, hands-on experience stressing smart communications skills.

In the regulated world of pharma and finance, shaping messages in the digital landscape can be a legal gauntlet, particularly when advisory bodies are slow to provide clear guidelines.

GoodSkin Labs, an anti- aging beauty product line, launched in 2007. It is part of Estée Lauder's BeautyBank division of products.

Financial and business news powerhouse Bloomberg announced the launch of a daily TV program focused on the tech industry called "Bloomberg Best".

NEW YORK: Social media consumer participation tool Crowdtap has opened its platform to marketers. The service has been in beta up until now, with Weber Shandwick and GolinHarris among the agencies that have partnered with service.

SAN FRANCISCO: Lewis PR hired Syreeta Mussante to be VP of it San Francisco office.

SAN FRANCISCO: Enterprise software company TIBCO hired Horn Group as its North America AOR for social media, and product and technology messaging.

In many ways, it seems the story of online dating sites should tell itself.