Previously, we
talked about a potential 7-Eleven-
Simpsons' movie tie-in. Well, the roll-out has
commenced.
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.
Additional
Simpsons'
coverage. UPDATE: Here are some
photos (via
Kottke)