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September 25, 2006 Issue of PRWeek

Agency

Diversity training evolving to be all-inclusive

Diversity has long been a stated goal throughout corporate America. Ever since the legal successes of the Civil Rights movement, and acceptance of the need ...

Launch Pad

New Nickelodeon site aims to connect with original audience

After 27 years in the children's entertainment business, Nickelodeon is trying to reach that original audience now that they are parents.

PR Play

Pete Rose strikes out once again

It would probably be folly to expect savvy PR decisions from Pete Rose, the gap-toothed, bowl-cut hit king whose idea of portfolio diversification was illegally ...

Media

'Good Day' at State Fair for segment

Name: Daniel Pepitone, VP, The Sherry Group (Morristown, NJ) Placement: Good Day New York, June 30 Pitch Timeline: Two months

Journalist Q&A

Interview: Cathy Landry

Aside from a brief stint at a newspaper in western Massachusetts following graduation from Syracuse University, Cathy Landry has spent more than 15 years covering ...

Fact File

All eyes on new Vatican comms director after pope's apology

Pope Benedict XVI made headlines last week with his unprecedented apology after comments he made in a speech offended people of the Islamic religion.

Editorial

Future can be bright for traditional media outlets

Last week, two very traditional print media organizations made key investments in securing the relevance of their brands - and traditional media overall - in ...

PRWeek Column

Today's marketing vanguards willingly accept a challenge

Enthusiasts for alternative ways of marketing afforded by the Internet sometimes fall into a trap of discussing "lightning in a bottle" stars of YouTube and ...

Guest Column

HP's lack of political acumen likely had role in leak scandal

What are the first two questions you ask yourself when you hear about a new PR disaster? Here are mine. First, what the hell were ...

Op-Ed

Benchmarking is valuable PR tool

Benchmarking means selecting a standard and, in the context of PR, identifying best practices in a particular discipline or industry.

Feature

Hiring in the middle ranks

In a recruitment market that is bustling, companies are finding ways to recruit in the elusive 5- to 8-year experience level.

Multicultural at the multiplex

Moviemakers are reaching out to multicultural audiences in a bid for increased relevance.

T.M.X. Elmo debuts following 19 months of covert preparation

LOS ANGELES: Fisher-Price employed 19 months of cloak-and-dagger secrecy to prepare for this week's unveiling of T.M.X. Elmo, the 10th anniversary (or "extreme") edition of ...

VP linked to HP crisis

PALO ALTO, CA: The Hewlett-Packard leak crisis reached a new level this week with reports that CEO Mark Hurd had approved spying tactics and Robert ...

Nike brings in two firms

BEAVERTON, OR: After a non-traditional review, Nike has chosen Edelman and GCI Group for various PR projects.

Newsmaker

NASCAR's Giangola continues to gain support

Of all major sports in the US, none benefits more from coverage by business media than NASCAR.

Campaign

Effort draws support for Games

Special Olympics events in the US had been limited strictly to state competitions until the 2006 inaugural Special Olympics USA National Games.

Intersections iJacking push builds consumer presence

For more than a decade, Chantilly, VA-based Intersections has operated primarily as a b-to-b provider of identity-theft and fraud protection solutions to leading financial institutions.

Centex creates memorable experience in model homes

Centex Homes wanted to find a way to help its model homes stand out.

Media Analysis

LA Times saga is big news for all papers

The Los Angeles Times is locked in a battle for control of its future that is an eerie mirror of the problems facing the restive ...

Letters to the Editor

Danger in playing it safe

When I watch HBO's Entourage, I expect skewering of industry inanities. Scathing send-ups are a huge part of its appeal. But it's not so funny ...

News Analysis

Report doesn't clarify Merck situation

Report clears Merck executives in Vioxx case, but critics continue to question company

Corporate Profile

Community efforts give Gold Star edge

Engaged in the Cincinnati chili wars, Gold Star Chili stands out with an emphasis on community initiatives

Media Roundup

Public access TV can help build audience

Forget any preconceived notions that may linger based on parodies, such as Wayne's World.

Technique

Master of all whom you survey

Multiple technologies are making it easier than ever to get customer feedback.

Toolbox

How DJs can help product pushes, infographics, more

How do we leverage America's love of DJs to help spotlight a client's product or service using radio promotions?

Expert Advice

How should I go about asking for a transfer if I'm interested in working abroad for a period of time?

If you work at a global firm, there may be great opportunities for you to gain experience working abroad.

Inside Information

E-mail blasts resurface with custom, exclusive content

There was a time when unsolicited e-mail blasts were all too common; finding a personal message among one's in-box clutter was a daily exercise in ...

Media Ups and Downs

Microsoft hops on the user-generated video bandwagon and introduces a test version of Soapbox, its rival to YouTube, on MSN Video

To develop loyal clients, it takes the extra effort

During a recent client/agency performance review, the client summarized the state of the relationship with his current PR firm by saying: "What you have is ...