September 24, 2007 10 37 Issue of PRWeek

Launch Pad

Relevant Mind seeks important place in consumers' thoughts

Relevant Mind is positioning itself as the savvy friend that you ask advice on what to buy, says Heddi Cundle, chief communicator at Tanjable PR.

PR Play

Ecko places ball's fate in fans' hands

In the days leading up to Barry Bonds' historic, record setting, cheater-ific 756th home run, many baseball fans fantasized about catching the golden ball, and ...

Media

Cigarette book finds 'Daily Show' fit

Who is your client, and what are his media goals?

Fact File

Motorcycle industry revs up female-focused marketing

Women are driving motorcycle sales, accounting for about $970 million in 2005 purchases, according to a recent Dallas Morning News article.

Editorial

Latest US jobs report has silver lining for PR sector

For companies targeting new prospects or working to retain current clients, reports of a shaky US economy cannot be reassuring.

PRWeek Column

Survival online will require investment in measurement

A sea change has taken place in communications over the strategies and tactics of PR that fall into the digital realm.

Guest Column

Top communicators seem to always have a good response

Public relations guru Michael Deaver once told a story about then-California Gov. Ronald Reagan.

Op-Ed

Conversational Web 2.0 ideal for PR

Say what you will about the candidates' performances at the recent CNN/YouTube debate, but one thing was obvious: Web 2.0 has gone mainstream.

African-American pros offer passion

African-American PR pros in today's market bring considerable gifts and talents to the table. Among them are professionalism, media savvy, and, often, decades of experience.

Feature

Message unity is a sound proposition

Communications campaigns surrounding state propositions and local ballot initiatives need to incorporate a variety of tactics if they hope to achieve the desired result.

Newsmaker

Barber helps DoD embrace Web's possibilities

Just the sheer number of uniformed and civilian personnel - about 2.3 million military and 700,000 civilian - would make internal communications at the US ...

Campaign

Paws Up brings luxury outdoors

Turning 37,000 acres of Montana wilderness into a luxury resort is no easy feat.

Maytag brand moves ahead by bringing back Repairman

The Maytag Repairman is one of the most recognized brand icons in the country, so when Whirlpool Corp. acquired Maytag in 2006 for $2.6 billion, ...

SPCA's Web-based contest attracts traffic to new site

Recognizing a need to update its Web site to be more dynamic and usable, the Society for the Prevention of Cruelty to Animals (SPCA) enlisted ...

Media Analysis

USA Today: Last of the great startups?

On September 14, USA Today turned 25 with a good deal of self-generated fanfare. And in many ways, congratulations are deserved.

News Analysis

Risk comes with social media's rewards

Comms pros love social networks' freedom, but potential for controversy can complicate matters

Corporate Profile

United message buoys Divided We Fail

Healthcare and financial security for all Americans is a cause that has united three advocacy groups

Agency Business

Tech savvy is becoming a client-service staple

As technology continues to develop and impact the way we live, it's also redefining PR agencies' approach to client service.

Media Roundup

Influencer outlets thrive on cutting edge

Despite the rise of online outlets that fiercely compete to bring the latest and greatest to the young demographic, when it comes to the cutting ...

Focus

Agency recruiting gets more social

As a new generation prepares to enter the work force, some firms are using the very tools that are part of their work for clients ...

Technique

Staff must be a crisis comms priority

Internal comms takes on even more importance during hard times.

Toolbox

Effective use of web video, entering blogosphere, more

How can I use web video effectively for my client?

Expert Advice

As a first-time supervisor, how do I get the work I'm looking for from my junior-level employees?

Supervising staff is the hardest and most important part of the job.

Inside Information

Companies seeing growing need for accessible Web sites

Corporations and other organizations redesigning or updating their Web sites are increasingly cognizant of the need to make sure that their content is accessible by ...