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September 23, 2002 Issue of PRWeek

Bausch & Lomb shifts US marketing to IPG, gives PR spoils to WSW

NEW YORK: Bausch & Lomb has aligned all of its US marketing communications into the Interpublic Group, with Weber Shandwick Worldwide being tapped to handle ...

Headline purchase signals Atlanta revival for Edelman

ATLANTA: After a barren six months in which the PR industry saw no major acquisitions, Edelman CEO Richard Edelman announced last week that he had ...

NAB seeks firm to quell myths about US' radio stations

WASHINGTON: The National Association of Broadcasters (NAB), a trade association that represents some of the nation's most powerful broadcast media companies, is seeking a firm ...

Red Cross taps DC PR vet to lead comms

WASHINGTON: The American Red Cross took an important step toward putting a difficult year behind it last week, wrapping up a 10-month search for someone ...

Unilever to select new AOR for Dove account in the US

CHICAGO: Unilever is reviewing its multimillion-dollar US Dove PR account out of New York-based M Booth & Associates, its AOR of nine years.

ABC going guerilla to get series 'Push' on the map

LOS ANGELES: Ever hear of Push, Nevada?

Firms team up to offer crisis course

NEW YORK: PepperCom and IR firm G.A. Kraut have developed a crisis workshop aimed at helping CFOs and other financial executives deal with corporate financial ...

Ketchum shuffles DC office's execs

WASHINGTON: Ketchum has shuffled the leadership in its Washington, DC office, with former director Mark Schannon stepping back to reimmerse himself in client work, and ...

Alzheimer's prevention group to boost awareness

TUCSON, AZ: The Alzheimer's Prevention Foundation International, a nonprofit organization based on the notion that lifestyle plays a significant role in preventing degenerative brain diseases, ...

NEWS IN BRIEF: Incorrect phone number

Last week's story on PRWeek's healthcare conference, Pharma's PR Diagnosis, included an incorrect phone number for registration. To register, please call (646) 638-6011, or you ...

NEWS IN BRIEF: Elizabeth Hanlin joins Padilla Speer Beardsley

MINNEAPOLIS: Elizabeth Hanlin, former director of corporate communications at Pillsbury, has joined Padilla Speer Beardsley as a senior counselor in its consumer practice. Before joining ...

NEWS IN BRIEF: Euro RSCG Middleberg appoints Clifford Berman

NEW YORK: Euro RSCG Middleberg has appointed Clifford Berman as EVP. Berman formerly headed the worldwide consumer practice at Edelman. At Middleberg, Berman will focus ...

NEWS IN BRIEF: Community Housing hires Russ Fons PR

LAS VEGAS: Community Housing and Development Corporation, a Las Vegas-based nonprofit that provides gift funds for down-payment assistance and closing costs to home-buyers nationwide, has ...

NEWS IN BRIEF: Hats Off Communications hires former members

WILMINGTON, VT: Hats Off Communications, founded by Lisa Sullivan and Melissa London, former VP and director of PR for Red Hat, has hired two more ...

NEWS IN BRIEF: HPRA signs marketing alliance with HPRW

LOS ANGELES: The Hispanic Public Relations Association (HPRA) has signed a marketing alliance with Hispanic PR Wire (HPRW). The agreement entitles HPRA members to special ...

NEWS IN BRIEF: Buckner Orphan Care retains Lovell PR

DALLAS: Buckner Orphan Care International has retained Lovell PR to help further awareness of orphans in need of shoes. In addition, ShopAcrossTexas.com has also retained ...

NEWS IN BRIEF: Case Logic hires Ogilvy PR

DENVER: Case Logic, a storage products marketer, has hired Ogilvy Public Relations to increase visibility for its products and company. Ogilvy's Denver office is the ...

NEWS IN BRIEF: LaVenia LaVelle has joined Zondervan

GRAND RAPIDS, MI: LaVenia LaVelle has joined Zondervan as its media relations manager. LaVelle will handle internal and external communications for two groups within Zondervan, ...

NEWS IN BRIEF: AMD selects Waggener Edstrom

SUNNYVALE, CA: AMD has selected Waggener Edstrom to support the upcoming releases of its AMD Opteron and AMD Athlon microprocessors. WagEd will build awareness through ...

NEWS IN BRIEF: DreamCatcher Interactive picks High Road

TORONTO: Video-game maker DreamCatcher Interactive has picked High Road Communications as its AOR. High Road will handle DreamCatcher's North American PR efforts, and help spread ...

NEWS IN BRIEF: BKSH & Associates taps former chief of staff

WASHINGTON: Burson-Marsteller's government-relations arm, BKSH & Associates, has tapped former chief of staff from the Office of the United States Trade Representative M.B. Oglesby Jr. ...

DC tech and public affairs shops merge in response to rising trend

WASHINGTON: Technology shop Infotech Strategies and Mindbeam, a small public affairs shop led by a former top advisor to Al Gore, have merged, creating a ...

Philip Morris steps up its agricultural relations initiative

RICHMOND, VA: Katherine Trent has been promoted to director of Philip Morris Management's agricultural-relations program.

SEC responds to AFL-CIO's push for proxy vote reform

WASHINGTON: The AFL-CIO saw one of its major PR efforts of recent months bear fruit last week. It comes as organized labor takes advantage of ...

PR pros: Greene, Chicago Tribune will likely recover

CHICAGO: The Chicago Tribune's quick action to disclose the resignation of columnist Bob Greene should limit any damage to the paper's reputation, PR and journalism ...

Mercedes creates two regional posts in revamp of US PR

MONTVALE, NJ: Mercedes-Benz USA has created two new regional PR manager positions as it reorganizes responsibilities for regional PR and marketing.

Eddie Bauer to revive outdoorsy image

SEATTLE: Eddie Bauer is eager to show its wild side again.

Fleishman unveils new practice with credibility debate

WASHINGTON: Fleishman-Hillard held a panel discussion exploring "What's Next for Corporate America?" last week to kick off its new corporate-credibility advisory practice.

Aquila taps Parris Communications, but stays quiet amidst turmoil

KANSAS CITY, MO: Energy company Aquila, in the midst of efforts to raise cash and cut debt, has hired local firm Parris Communications to handle ...

Kornecki named head of corporate group at Edelman

ATLANTA: Robert Kornecki has been appointed global leader for Edelman's corporate practice. He replaces Charles Perkins, who was also head of Edelman's New York corporate ...

Occupational therapists to push for lighter backpacks

WASHINGTON: The American Occupational Therapy Association (AOTA) is hoping to lighten the load for students across the US as it debuts National School Backpack Awareness ...

Munchkin begins to blend PR in mix after Delaney hire

VAN NUYS, CA: Baby-product maker Munchkin is planning a major PR push in January 2003 for its new line of baby-feeding products.

EDITORIAL: One year, many chats, a few lasting thoughts

After a year of editing PRWeek, talking - probably too much on my part and never enough on theirs - with fascinating industry pros, I'm ...

THOUGHT LEADER: Corporate heads will find communications the key to successful management

Lately, the business news reads more like the police blotter. Previously pristine corporate and executive reputations have been sullied, in many cases justifiably. In the ...

ANALYSIS: US' ethnic groups fighting tension from war on terror

The year since 9/11 has shown that minorities seeking US acceptance have much work to do. But several ethnic groups are progressing by working together.

PAUL HOLMES: Monsanto's world-hunger solution cannot be implemented until its PR problems are solved

A few years ago, Monsanto was touting its genetically modified crops as a solution to world famine. Its corporate PR chief Philip Angell said that ...

CORPORATE CASE STUDY: Big-mouthed, big-hearted leader brings apparel outfit notoriety

American Apparel's Dov Charney may seem a bit like a loose cannon, but his brand of nothing-to-hide communications is transforming his industry, and could be ...

MEDIA WATCH: Second voting fiasco further erodes Florida's election image

Everyone recalls how Florida bungled its way through the 2000 Presidential election and the saga of the butterfly ballots and hanging chads. The September 10 ...

MEDIA ROUNDUP: Mental health: Media's grasp of mental health is slow to develop

With a social stigma, few specialized reporters, and a lot of September 11 coverage, mental illness can be a tricky story to pitch. David Ward ...

MEDIA PROFILE: Ain't It Cool News' head geek is always seeking movie scoops

With a behind-the-scenes look at showbiz and a devoted fan base, Ain't It Cool News wants the inside story from PR pros. But, as Sherri ...

IR'S wide open

The rolling financial and accounting scandals have IR specialists rethinking how they do their jobs.

MARKET FOCUS: Sports: In a different league

Gideon Fidelzeid looks at the challenges each of the four major leagues face to keep and win fans.

PR TECHNIQUE: PR Stunts: Pulling a stunt that will whip up the media

To pull off a PR stunt that attracts wads of coverage, you need a strategy, creativity, and careful planning. And a little luck certainly won't ...

CAMPAIGNS: JetBlue soars on strength of branding

Despite entering the airline sector during a difficult period, JetBlue's brand-driven marketing has helped it fly high as others are struggling to recover.

CAREERS: Pandora's Problem Page

Q: Please excuse me if I vent a little, but maybe you can help me with a problem at work. About five weeks ago, I ...

CAREERS: My Big Break - Erin Flynn, president of Flynn Media in New York

I officially got started in my career a year ago at the ripe age of 30. For months, I mulled over the idea of going ...

CAREERS: Where I Work - Bruce Ebert, Senior associate, Goldman & Associates

How long have you been working there? Nine-and-a-half years.

QUESTIONS & ANSWERS: Cynthia Ham, Archer Malmo

Meet Cynthia Ham, a friend of Harold Burson, a dog-loving, zoot- suit-wearing EVP, and one of the few people to get on the bad side ...

TALES FROM TINSELTOWN: Ebert discovers that it isn't the size of your thumb that counts

So I get this call from a publicist pal who could hardly stop giggling.

LAST CALL: Bellamy Brothers sing their own praises in awards bid

In the history of award campaigns, this one could take home the trophy - if savvy PR can help beat the odds.

LAST CALL: Internal PR given unusual twist with firm's party invite

E-mail mishaps are the office drone's nightmare. The accidental forwarding of a not-for-consumption internal exchange has left more than one staffer screaming, while recipients gleefully ...