September 17, 2007 10 36 Issue of PRWeek

Launch Pad

Virgin seeks to capture stores' appeal in 'Mashup' newsroom

Virgin Megastores have evolved into a hangout for those interested in music, movies, and fashion.

PR Play

A Web site hoax makes true impact

Kyra, a 14-AND-a-half-year-old brunette in the Southeast, "is bright and funny and full of life, and while she has little direct experience with the opposite ...

Media

LMA states its case in 'NY Times'

The New York Times, June 19

Journalist Q&A

Interview: Ed Hula

The Atlanta-based electronic publication Around the Rings is the insider's source for tracking what it calls the "business of the Olympics."

Fact File

Celebs supporting charities only a good move if authentic

The New York Times recently reported on the growing number of celebrities donating their paychecks and time to various charitable organizations, garnering praise from celebrity ...

Editorial

US brands in China must take pre-emptive action

It did not take ads or participation in the Beijing Olympics for some major US brands to suffer the ire of consumers for having a ...

PRWeek Column

Today's environment calls for honesty, trust in green comms

When CSR first became a buzzword in the 1970s, few companies mentioned their initiatives, most likely out of fear of appearing opportunistic to cynics. Those ...

Guest Column

Good media criticism won't die - even if journalism reviews do

One of the two notable American magazines devoted to criticism of the press is in trouble.

Op-Ed

Making health relationships better

As exhilarating as it is to work in health communications, it sure isn't easy.

Feature

Making the switch

For pharma companies looking to launch an over-the-counter version of a prescription drug, education needs to be a crucial component of communications efforts.

Newsmaker

McLane hits ground running with Armstrong

Most people are afforded some time to get acquainted in a new job.

Campaign

Spira challenges sneaker ban

Governing bodies USA Track and Field (USATF) and International Amateur Athletic Federation (IAAF) ban footwear with springs in sanctioned competitions to avoid any unfair advantages. ...

Festival's media outreach efforts draw sell-out crowd

The nonprofit National Black Arts Festival celebrates the contributions of people of African descent and their impact on world cultures.

ImCooked builds buzz with casual celeb cooking videos

When Imcooked.com launched in summer 2007, the video-sharing site and social network envisioned itself as the go-to destination for anyone with a passion for cooking.

Media Analysis

TMZ's TV success relies on keeping tone

It appears as if Entertainment Tonight, Access Hollywood, and the E! network just aren't enough to sate the hunger people have for celebrity news and ...

News Analysis

Jury out on market's impact on M&As

Most observers feel that market turbulence is not likely to seriously affect industry acquisitions

Corporate Profile

PBS World broadens network's reach

New digital network relies on collaborative comms among national and local PBS stations

Agency Business

Greater staff diversity pays off on many fronts

It's no revelation that building diversity is a key initiative for the PR industry.

Media Roundup

Safety first concern in off-road coverage

It's quite unusual for one story to set the tone for media coverage of a category for decades.

Focus

Hot off the wire

A number of issues are on the radar for newswires as they try to keep up with a changing media and financial climate.

Technique

The most effective use of star power

A celebrity spokesperson can boost a campaign, but that star has to be the right fit.

Toolbox

Reaching out to Hispanics in the US, book publicity, more

Why are Spanish-language radio stations more receptive to broadcast PR??

Expert Advice

I find the work I'm doing at present to be unfulfilling. How do I go about asking for more projects?

If you find your work unfulfilling, you must be proactive in requesting more projects, but you should not blindly take on more tasks.

Inside Information

Real-life tools can help businesses navigate virtual worlds

With the explosion in popularity of so-called virtual worlds, the question of what, exactly, businesses can do to harness these new entities is sometimes difficult ...