September 16, 2002 Issue of PRWeek

Archive

Bauer Publishing makes mark on Hollywood with US launch of InTouch

LOS ANGELES: Scoot over, People. InTouch is in town.
 

NPR secures its first AOR to further diversify audience

WASHINGTON: Last year's terrorist attacks drove a sizeable cadre of new listeners to National Public Radio - people searching for a reliable news source with ...
 

Pharma PR heads to gather at debut PRWeek congress

NEW YORK: PRWeek's inaugural healthcare conference will feature a session based on "Partners with Vision," Ernst & Young's (EY) first global pharmaceutical report.
 

Dell continues global PR revamp, hires ex-HP exec to lead EMEA efforts

AUSTIN, TX AND LONDON: In its latest move to reorganize and globalize its communications functions, Dell Computer has hired a former HP exec to lead ...
 

European Union antitrust experts set up shop in DC

WASHINGTON: Europe's largest network of competition and antitrust specialists has come to Washington, DC, forging an alliance with one of the city's newest public affairs ...
 

Brand Care offers a new healthcare consulting option

NEW YORK: Grey Healthcare Group (GHG) has launched Brand Care, a new branding and consulting branch. President Cindy Machles, four-year EVP for GHG, will lead ...
 

MD leaves C&W as agency cuts back new-market focus

LONDON: Cohn & Wolfe EVP and international managing director Martin Ellis has quit the agency to become a freelance consultant, according to the agency's UK ...
 

NBC3 taps DuDell to broaden its Bay Area outreach

SAN JOSE, CA: NBC's Bay Area affiliate has picked DuDell & Associates as agency of record.
 

NEWS IN BRIEF: Appointment at MTV

NEW YORK: MTV has promoted Marnie Malter to VP of communications. Malter was formerly director of communications, and a VP at Dan Klores before joining ...
 

NEWS IN BRIEF: Appointment at Pinnacle Worldwide

HOUSTON: Henry de La Garza, president and CEO of de La Garza Public Relations, has been named chairman of Pinnacle Worldwide, an international corporation of ...
 

NEWS IN BRIEF: Herald signs SchlumbergerSema

LONDON: Herald Communications has signed SchlumbergerSema as a client in England, France, and Germany. Herald will provide media and analyst relations for the global IT ...
 

NEWS IN BRIEF: Bob Weintraub relocating

NEW YORK: Bob Weintraub, a New York PR fixture for more than 40 years, is relocating to Amelia Island, FL at the end of September. ...
 

NEWS IN BRIEF: Appointment at Sony Music Entertainment

NEW YORK: Sony Music Entertainment has named Keith Estabrook SVP of communications. Estabrook was formerly a communications consultant.
 

NEWS IN BRIEF: Vapotherm selects Crosby Marketing

ANNAPOLIS, MD: Vapotherm, developer of advanced medical devices for people with chronic respiratory problems, selected Crosby Marketing Communications to provide PR and ad services. The ...
 

NEWS IN BRIEF: Berline named agency of record

BLOOMFIELD HILLS, MI: The Berline Group has been named agency of record for the Detroit Metro Convention & Visitors Bureau, the private, not-for-profit organization charged ...
 

NEWS IN BRIEF: Appointment at Edelman

LOS ANGELES: Adi Liberman has joined Edelman's LA office as head of the public affairs practice. Liberman was formerly SVP with Winner & Associates.
 

NEWS IN BRIEF: Appointment at BWR

LOS ANGELES: BWR has promoted Eric Green to director of corporate entertainment. Green works with properties such as American Idol and Malcolm in the Middle.
 

NEWS IN BRIEF: Oregon Symphony selects Leopold Ketel

PORTLAND, OR: The Oregon Symphony has selected Leopold Ketel & Partners as its communications and marketing agency.
 

NEWS IN BRIEF: Access signs two new clients

SAN FRANCISCO & NEW YORK: Access Communications has signed two new hi-tech clients, and has also won project work from cough-drop maker Ricola USA. Access' ...
 

NEWS IN BRIEF: Smith and Bouffard founders of shop

CHICAGO: Two veterans of PR21's shuttered tech practice have opened their own PR firm, media imPRessions. Kraig Smith and Mark Bouffard are founders of the ...
 

NEWS IN BRIEF: Appointment at Fleishman-Hillard

LOS ANGELES: Continuing to expand its public affairs practice, Fleishman-Hillard has hired Monique Moret, formerly with Edelman Worldwide, as a vice president.
 

NEWS IN BRIEF: Ogilvy selected as PR agency of record

DENVER: Ogilvy Public Relations Worldwide has been selected as the PR agency of record for Uniden America, which manufactures and markets wireless consumer electronic products ...
 

Golin/Harris fills vacant president spot with top client officer Cook

CHICAGO: After almost a year of going without, Golin/Harris International has a president. Fred Cook, chief client officer since the start of this year, has ...
 

Healthy presence for Edelman in Oz

MELBOURNE, AUSTRALIA: Edelman has expanded its network in Australia to include an office in Melbourne, a move the agency is framing as a contrarian investment ...
 

UK ad man eyeing buyout of Cordiant

LONDON: FD Morgen-Walke could be in for another change in ownership as UK advertising entrepreneur Alan Page confirmed this week he is considering a bid ...
 

9/11 anniversary subdues communications industry

NEW YORK: Media relations operations largely ground to a halt at companies nationwide last Wednesday, as the news industry focused on commemorating the attacks of ...
 

MWW hires Cipel in wake of ruckus

NEW JERSEY: The MWW Group has willingly put itself in the middle of a statewide political melee by bringing aboard a controversial aide from the ...
 

Chairman Wright takes a step back in Incepta lineup

LONDON: Incepta founder David Wright has moved into the position of non-executive chairman. The move makes CEO Richard Nichols the most senior executive at the ...
 

Henderson takes on top Publicis job in San Francisco

SAN FRANCISCO: Publicis Dialog has brought Barb Henderson aboard to run the show in San Francisco.
 

United Way DC chapter fires PR director

WASHINGTON: The PR director for the United Way of the National Capital Area has been "terminated," according to the organization.
 

Albertsons brings in Maxwell to tout chain's nutritionist programs

BOISE, ID: Supermarket chain Albertsons has taken on Maxwell PR, a boutique agency based in Portland, OR, to handle PR for its Northwest Nutrition program.
 

Genden tapped to fill SVP role in PR21 consumer group

NEW YORK: PR21 has appointed Kurt Genden, former EVP at Evins Communications, to the position of SVP of its New York consumer practice.
 

Medialink offers Portfolio service on revamped site

NEW YORK: Medialink has revamped its website and launched a service that has been two years in the making - Medialink Portfolio.
 

Latin Grammys looking to shed negative perceptions

LOS ANGELES: The third annual Latin Grammys will air this week from Hollywood, and organizers are hoping that this year will end the rumors of ...
 

Law firms provoke curiosity in wake of vexing releases

NEW YORK and SAN FRANCISCO: On September 3, New York-based law firm Latham & Watkins issued a press release announcing the appointment of corporate lawyer ...
 

BLJ hire of WSW's Olympic duo pays instant dividends

NEW YORK: After only two months, boutique firm Brown, Lloyd James is seeing quick dividends from its netting of PRWeek's 2001 PR Professional of the ...
 

Epson shows off products with art show

NEW YORK and LOS ANGELES: Epson is bringing the power of its latest printers to the people.
 

Boston-based Peter Arnold pitches tent in tough Texas PR market

DALLAS: Boston-area boutique Peter Arnold Associates (PAA) has bucked tech agencies' Texas-fleeing trend by opening an outpost in Frisco, a northern suburb of Dallas.
 

MasterCard picks Edelman for Latin America comms

MIAMI: MasterCard has named Edelman lead PR agency for its Latin American operations, replacing Latin American specialist The Jeffrey Group.
 

Minneapolis looks to brand itself to draw more visitors

MINNEAPOLIS: Minneapolis is looking to create an image that will attract more convention business, along with more business and leisure travelers.
 

Linn gives up San Francisco firm for greener pastures

EUGENE, OR: Bill Linn, founder of Linn PR, has traded in the San Francisco skyline for cattle and a chicken coop.
 

EDITORIAL: Internal comms is key ingredient to growing Starbucks worldwide

Analyses of top companies tend to focus on whether they deliver good results for shareholders, their financial solvency, their productivity and innovation. The more enlightened ...
 

THOUGHT LEADER: Small shops can take big role in demonstrating ethics during a down economy

Despite the Bush Administration's recurring predictions of a national economic recovery, it's still pretty ugly out there in the PR business. Many agencies, both big ...
 

ANALYSIS: Bush's calculated pursuit of validation has its costs

After claims of not needing support to attack Iraq, the President is now strongly pursuing it on many fronts. Douglas Quenqua ponders the PR push's ...
 

PAUL HOLMES: Hershey Trust decision to eschew public input regarding sale may be the costliest one of all

One of the first things I wonder when I see a troubled organization - particularly when its wounds are obviously self-inflicted - is where were ...
 

CORPORATE CASE STUDY: Nintendo concentrates efforts on the game, not the name

In an industry known for high-profile, in-your-face antics, Nintendo prefers to stay comparatively quiet, opting to emphasize its engrossing products rather than the brand identity.
 

MEDIA WATCH: Media maintains critical stance despite Cuomo's withdrawal

Andrew Cuomo's September 3 withdrawal from his campaign for the Democratic nomination for governor of New York was seen as a surprising move, in that ...
 

MEDIA ROUND UP: Space & Astronomy: Steady interest in space fueled by broad implications

Space and aeronautics are hot topics, but it's no longer the idea of discovery that keeps the media coming back for more - it's the ...
 

MEDIA PROFILE: Rolling Stone's new design offers new possibilities for PR pros

Rolling Stone's makeover may upset some diehard fans of the 35-year-old title, but with smaller articles as part of the revamp, PR people should rejoice ...
 

PROFILE: Lokey won't rest on his laurels as newswire pioneer

Lorry Lokey is widely credited for playing a key role in streamlining how media gets news. And as Andrew Gordon discovers, the 76-year-old founder of ...
 

The business of teaching PR

Getting PR into the boardroom must start in the classroom.
 

Silicon Valley: Valley cuts deeper

With tech's heyday long gone, Andrew Gordon looks at how firms are surviving in a brutal economy.
 

PR TECHNIQUE: New business: Taking the lead on finding new clients

The competition for new clients is fierce in the slow economy, but Aleksandra Todorova looks at several proactive approaches firms are taking to win new ...
 

CAMPAIGNS: Volvo, Ford play it safe for the press

PR Team: Volvo Cars North America (Orange County, CA), Ford (Detroit), and CooperKatz (New York) Campaign: Volvo Safety Concept Car Broadcast Media Tour Time Frame: May - ...
 

CAMPAIGNS: M&Ms displays an international flavor

PR Team: Masterfoods USA (Hackettstown, NJ) and Porter Novelli (New York) Campaign: Global Color Vote Time Frame: January - July 2002 Budget: $2 million
 

CAMPAIGNS: Global media push advances lawsuits

PR Team: Osen & Associates, Wechsler Harwood Halebian & Feffer and The PR Consulting Group (New York) with Luther Pendragon (London) Campaign: Litigation Communications for the ...
 

CAREERS: Pandora's Problem Page

Q I recently started to work at the small PR firm my father started 25 years ago. Though my dad has retired, I work with ...
 

CAREERS: My Big Break - Ihor Andruch is an account manager at CPRi Communications

In September of 1999 I came to Teterboro, NJ on an interview for a PR assistant position. I met with Joe Carabello, president and CEO ...
 
 

TALES FROM TINSELTOWN: Publicity experts believe that Bass' space story is a bit fishy

Experienced publicists can usually sniff out a phony PR ploy. You feel it in your media-savvy bones. Something just isn't right. It sounds phony.
 

QUESTIONS & ANSWERS: Jeanne Talbot

When most folks think of bed & breakfasts, the primary thought is some R&R. When Jeanne Talbot thinks of them, press tours come to mind. ...
 

LAST CALL: Small website makes big noise on Martha Stewart's behalf

Forget all the rumors you've heard about Martha Stewart's mean streak.
 

LAST CALL: WKKO saves face following Hands-On contest snafu

Contests are a great way to generate PR, but sometimes it's not the type of coverage you'd expect. A Toledo radio station found that out ...
 

LAST CALL: Fine mess for New Jersey PR man demanding payment for 9/11 interviews

During the months that followed 9/11, many of those affected by the tragedy told their stories to the media.
 
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