September 10, 2007 10 35 Issue of PRWeek

September 10, 2007 10 35 Issue of PRWeek

PRWeek Column

Media relations acuity doesn't match PR's progress elsewhere

Every year, PRWeek runs an annual feature on the reputation of the PR industry. At one time, the article tended to focus on the "why ...
 

Guest Column

Practicing what you preach is the best counsel to be offered

A young PR pro recently sought my counsel on a potential job change. In the course of the conversation, this individual shared a concern about ...
 

Op-Ed

CEO's personal life tricky ground

In the weekend Wall Street Journal, you can find a pictorial tour of the homes of famous celebrities, including top CEOs.
 

News Analysis

Iraq War-themed movies push politics

Directors utilize big names to get political points across, but risk alienating audiences
 

Agency Business

Rewards justify challenges of starting own firm

PR pros who have made the transition from being large-agency executives to managing their own boutique firms have some words of advice for peers contemplating ...
 

Journalist Q&A

Interview: Michael Krasny

With the looming merger of Sirius and XM, the radio industry is clearly undergoing a quiet revolution. PRWeek talked to radio veteran Michael Krasny about ...
 

Media Roundup

Consumer angle hot in alternative energy

Until recently, much of the press on alternative energy has focused on the need for new renewable energy, the public policy debate over global warming, ...
 

Feature

Rules of engagement change with blogs

PR pros have long had a certain relationship with traditional journalists, but bloggers have different expectations.
 

Focus

A golden opportunity

Despite a slight downturn in the real-estate business, Florida still boasts a healthy and diverse PR industry.
 

Technique

Getting back on the press' good side

It takes persistence and understanding to repair a damaged media relationship.
 

Campaign

HDS viral videos broaden reach

Hitachi Data Systems (HDS) is a b-to-b company that provides storage infrastructure platforms, storage management software, and storage consulting services.
 

Ocean City's issues-based effort catches DC interest

For years, the Ocean City, MD, Department of Tourism had wanted to increase the level of coverage it received within the Washington, DC, market.
 

CUF uses provocative push to curb passage of EFCA

The proposed Employee Free Choice Act (EFCA) would eliminate secret ballots in union elections, making it easier for unions to organize at companies.
 

Newsmaker

Katz brings true understanding to TransUnion

Steven Katz, TransUnion's director of consumer communications, is a rare commodity - a finance expert who is easy to understand.
 

Toolbox

Search engines, the benefits of starting a video blog, more

How do the search engines determine what Web site should carry greater credibility in presenting search results?
 

Web Exclusive

The president's "surge" address - it can be so much more

"When in the course of human events … a decent respect for the opinions of mankind requires that [Americans] should declare the causes that impel ...
 

Expert Advice

I've traditionally done tech PR, but I find consumer PR more interesting. How can I market myself?

There are core PR principles that apply across all markets, regardless of the product or service - clear messaging, interesting story angles, persistence, and, above ...
 

Media Analysis

Numbers add up to papers' grim future

The time has come for the newspaper industry to recognize that its business model is failing.
 

Inside Information

Food bloggers growing as valuable, influential resource

In today's highly health-conscious world, people are more passionate than ever about trying to eat right and identifying sources of good information on food and ...
 

Critical Hit

Medved books 'Hollywood' airtime

Hollywood Confidential with Leeza Gibbons radio show, June 6
 

Editorial

There's a right approach to Wikipedia conflicts

In our lead news story last week, "Tool draws attention to firms' Wikipedia edits," PR pros warned their counterparts to beware of the new tool, ...
 

Fact File

Fashion world increasingly has designs on blog coverage

The Mercedes-Benz-sponsored Fashion Week, which is up and running at New York City's Bryant Park, is destined to attract the media, as well as passersby ...
 

Media Ups and Downs

'Detroit Free Press' covers a canceled speech

Bob Woodruff, YouTube, and The Newspaper Association of America
 

Launch Pad

Friction.tv takes 'meaningful debate' platform to US users

Tagged as a "soapbox for the online masses," Friction.tv lets users pontificate on everything from politics to pop culture.
 
Popular Topics
Account Win Agency AOR Arts And Entertainment blog Brief Briefs Campaign Celebrities Consumer Corporate Corporate Communications Crisis Communications CSR Digital Events Government Healthcare Media People Moves Products And Tools Public Affairs Social Media Technology Travel