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September 09, 2002 Issue of PRWeek

Survey indicates PR is held in higher esteem North of the border

CHICAGO: Canada is stealing thunder from the US when it comes to how companies value their PR functions, and how PR people feel about their ...

Ex-Moody's analysts offer reputation benchmarking

BEDMINSTER, NJ: A group of former analysts from credit-rating service Moody's has brought its data-analysis skills to the area of reputation benchmarking.

'One Day's Pay' is shaping up to be one big success

IRVINE, CA: "One Day's Pay" - an effort promoted by the PR industry calling for people to set aside September 11 to support the charity ...

FedEx fills VP of comms post with Jackson after 10-month search

MEMPHIS, TN: FedEx has hired a veteran of corporate PR departments and the political scene as its new VP of communications.

NEWS IN BRIEF: Appointment at Edelman Taiwan

TAIWAN: David Chard has been named managing director of Edelman Taiwan, effective October 1, 2002. Chard succeeds current managing director Timothy Heberlein, who will be ...

NEWS IN BRIEF: G.S. Schwartz & Company has been hired to handle PR ..

NEW YORK: G.S. Schwartz & Company has been hired to handle PR for GE Capital IT Solutions Disaster Recovery Services - what Schwartz describes as ...

NEWS IN BRIEF: Rubenstein PR has added two consumer clients to its roster

NEW YORK: Rubenstein PR has added two consumer clients to its roster: Soda Club, a maker of home soda fountain systems, and C3 Biosciences, a ...

NEWS IN BRIEF: Berkman Communications retained by Symbolic Collection

SAN DIEGO: Berkman Communications has been retained by Symbolic Collection, a new La Jolla, CA-based collectibles boutique. The Symbolic Collection includes old Masters and Impressionist ...

NEWS IN BRIEF: Edelman's Silicon Valley office has added four new hi-tech clients

MOUNTAIN VIEW, CA: Edelman's Silicon Valley office has added four new hi-tech clients: patent and scientific information provider Derwent Information; advanced media center platform and ...

NEWS IN BRIEF: WestGlen Communications has decided to make its video news releases ..

ATLANTA: WestGlen Communications has decided to make its video news releases (VNRs) and other video content available through Pathfire's Digital Media Gateway technology. Digital delivery ...

NEWS IN BRIEF: Vocus, provider of web-based software for PR automation, ..

LANHAM, MD: Vocus, provider of web-based software for PR automation, has opened new offices in France and Hong Kong to expand its presence in the ...

NEWS IN BRIEF: GenArts has selected Bubble & Squeak as its agency of record

CAMBRIDGE, MA: GenArts has selected Bubble & Squeak as its agency of record. Bubble & Squeak, which specializes in the broadcast, post-production, and graphics industries, ...

NEWS IN BRIEF: CeBIT America has selected Edelman Public Relations Worldwide

NEW YORK: CeBIT America has selected Edelman Public Relations Worldwide as its agency of record. CeBIT America is the first international CeBIT trade fair in ...

NEWS IN BRIEF: Fox Sports Grill has chosen Lavidge & Baumayr

SCOTTSDALE, AZ: Fox Sports Grill, a new restaurant chain from Fox Sports B&B Restaurant Ventures, has chosen Lavidge & Baumayr Public Relations to provide PR ...

NEWS IN BRIEF: Ashton Partners lands two clients

CHICAGO: Ashton Partners, a Chicago based IR firm, has landed two clients: Veritas, a multibillion dollar software company, and Polaris, a recreational and utility vehicle ...

'Greek Wedding' success turns movie PR on its head

NEW YORK: My Big Fat Greek Wedding is the unexpected sleeper hit of the season, but the publicity team behind the independent film is dealing ...

Shedlarz to retain top talent at H&K

NEW YORK: Following the lead of parent company WPP, Hill & Knowlton has created a new senior management position with the aim of retaining and ...

College Radio Wire Network launches

NEW YORK: News Broadcast Network (NBN) and Collegiate Presswire (CP) have teamed up to form College Radio Wire Network.

CNN policy puts pharma PR tack under microscope

LOS ANGELES: CNN's new policy that requires informing viewers about celebrity spokespeople's financial ties to pharmaceutical companies has led to increased scrutiny of such campaigns.

NYC unveils plan to keep public informed on Lower Manhattan project

NEW YORK: Seven days before the first anniversary of September 11, New York City revealed a long-awaited public information campaign that provides a single source ...

Two left in fight for Nortel comms job

KANATA, ONTARIO: Two PR firms are fighting it out as Canadian telecoms outfit Nortel Networks considers the future of its corporate communications account.

PRN defends itself in eConnect case

LOS ANGELES: Thomas Hughes, CEO of eConnect, was indicted late last month on charges that he attempted to increase his company's stock price by distributing ...

CEOs realize CSR salience, but few have acted upon it

NEW YORK: More than half of Fortune 1,000 CEOs believe their business practices could affect issues such as terrorism, but only 12% have allocated greater ...

Zenith intensifies efforts to secure lead in HDTV area

LINCOLNSHIRE, IL: Zenith Electronics hopes to beat its rivals to the top when it comes to owning the high-definition TV space.

PRSA widens drive for diversity to high schools across US

CHICAGO: The PRSA Foundation is expanding its pilot program designed to attract more minorities to PR.

Kirk taps new PR head for TX Senate run

DALLAS: Texas Senate hopeful Ron Kirk (D) has abruptly switched communications directors in the midst of his too-close-to-call race against state Attorney General John Cornyn.

Rooftop events aim to draw new tenants

NEW YORK: PR firm Full Picture has hit on an innovative promotional idea to gain recognition for a new residential building in Manhattan. The agency ...

McAfee.com ups SpamKiller effort

SUNNYVALE, CA: McAfee.com is on a killer rampage, and wants everyone to know about it.

Hilton hires WSW to hype bar scene

LONDON: International hotel group Hilton has hired Weber Shandwick Worldwide to help lure customers to the bar scene at its flagship London hotels, the Park ...

Goodrich revamps PR with Warner hire

CHARLOTTE, NC: Goodrich has made a bid to beef up its media relations savvy, creating the new position of director, media relations, and handing the ...

Bungey paves the way for his imminent exit from troubled Cordiant

LONDON: Michael Bungey, Cordiant Communications' 62-year-old CEO, is expected to announce a plan for his succession that will lead to his long-expected departure from the ...

Bite goes mobile with new practice

SAN FRANCISCO: Hi-tech PR firm Bite Communications is developing its first specialty practice, with a focus on mobile communications.

United Farm Workers march helps grow media's interest

SACRAMENTO, CA: The United Farm Workers of America's media savvy has sown the seeds of success.

PRN puts weight behind Newsplex

NEW YORK: PR Newswire has added its support to a project developed by IFRA, the Germany-based association for the media publishing industry, called Newsplex. The ...

SEPTEMBER 11: Editorial - 'It's business as usual,' a few might say, but PR pros must know better

In the months after 9/11 much was made of the fact that it was back to "business as usual" in New York and DC, the ...

SEPTEMBER 11: Thought Leader - Being a leader means being yourself

Having the title "leader" doesn't make you one. As we saw in the 9/11 aftermath, leadership is communicated from within. Being yourself isn't only enough, ...

THOUGHT LEADER: Remembering 9/11 with a one-size-fits-all approach will not work for employees

How prepared is corporate America to manage the workplace issues surrounding the anniversary of the 9/11 tragedy? What will happen on the job for most ...

ANALYSIS: Consumer PR: bright spot in changing environment

The past year has seen corporate, institutional, and economic crises. Strangely, spending is on the rise, but so are expectations in terms of consumer trust.

ANALYSIS: Making PR a part of operational processes can help prevent disaster - and big lawsuits

The recent news that a jury in California has awarded $290 million to the family of three people killed after a Ford Bronco rolled over ...

CORPORATE CASE STUDY: Royal Bank of Canada values "internal agency" model

The Royal Bank of Canada's comms unit underwent a reorganization that not only positioned it like an outside agency, but made it possible for it ...

ANALYSIS: Media Watch - Media says NEA has much to learn in light of 9 11 lesson plans

The National Education Association (NEA), the largest teachers' union in the country, recently found itself in the midst of a political struggle as a number ...

MEDIA ROUNDUP: Mainstream press slowly eases into the subject of sex

The media has become more open to sex-related stories in recent years, but care must be taken to keep reporters at ease with the subject. ...

MEDIA PROFILE: Unflashy focus on everyday women helps Family Circle shine

While the majority of women's magazines cater to stars and sizzle, PR pros seeking to reach the everyday woman will discover Family Circle - and ...

PROFILE: Burning PR passion helps Blaze find glory on her own

Ample room for her dogs was Marci Blaze's main worry in starting The Blaze Company 12 years ago. Today, her vast knowledge, leadership, and risk-taking ...

The ceiling breakers

Women have gained CEO status, but does that end all gender talk?

MARKET FOCUS: Virtual reality

Belt-tightening times have led some agency vets to open virtual PR firms. And though skeptics exist, the cost and flexibility are netting clients.

PR TECHNIQUE: Brand-building: Getting listed on a search engine

Internet users expect the biggest brands to be at the top of search engine lists, but getting there, discovers Aleksandra Todorova, takes a lot of ...

CAMPAIGNS: Virgin realizes the value of exposure

CAMPAIGNS: Crustless IronKids shows real PR bite

CAREERS: Pandora's Problem Page

Q: My coworker is one of those people who always gets attention, from both clients and the management here at the agency. He has a ...

CAREERS: My Big Break

My big break into PR fell suddenly into my lap. It was the summer after my sophomore year in college. I needed a job and ...

CAREERS: Where I Work - Ron Dresner, President Your PR Department

How long have you been working there? Two years.

TALES FROM TINSELTOWN: Dollars 3.7bn summer shows fantasies really do come true in Hollywood

As the summer comes to an end and the kids return to school, I'm prompted to reflect on the difference a year makes. Last September, ...

QUESTIONS & ANSWERS: Sarah Hall

This former tour assistant for Michael Bolton certainly has come a long way. Meet the mullet-impervious Sarah Hall, PR mom for skateboarders and full-figured models ...

LAST CALL: Dissident squirrel proves there's no Smokey without fire

The Ad Council found its relaunch of Smokey Bear hampered by an unexpected freeloader last week, as newcomer Reddy Squirrel rode Smokey's coattails to national ...