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September 04, 2006 Issue of PRWeek

Launch Pad

Farecast builds blog buzz to spread word about new site

Farecast.com is a new, free Web site that gives users information on the best time to buy tickets for a specific trip and where the ...

PR Play

A debatable ploy creates modest buzz

When he last graced this space, Iranian president Mahmoud "The Bomb" Ahmadinejad was scolded for his less-than-groovy plan to ban all Western music from his ...

Media

Siemens awarded play on WIOD

Placement: WIOD-AM (Miami), July 20

Fact File

Election TV ads carry heavy weight for local candidates

Midterm elections are rapidly approaching, and political wars are raging in the form of TV ads and campaign fundraising all over the country for House, ...

Editorial

Couric is a start, but not a cure-all for CBS News

Katie Couric's debut on the CBS Evening News this week comes after months of furious media coverage and speculation about how she will change the ...

Acquisition reinforces growing importance of corporate video

Google's (not totally) surprising acquisition of YouTube has produced a number of memes.

PRWeek Column

Marketing cannot cover up for company shortcomings

An interior designer would find it perverse if you invited him or her to your house for a consultation, only to have to wade through ...

Guest Column

Message control not realistic, but management is possible

One of the most enticing, yet deceptive demands of top communicators is to control the message.

Op-Ed

Key trends will shape PR's future

In preparation for our 50th anniversary, GolinHarris has spent much of the past year exploring the future of communications to determine where the PR industry ...

Options grants must be addressed

Executive compensation has long been bandied about in media circles and the chattering class. Whether it's a story about compensation increasing while revenues decrease, or ...

Special Reports

Satisfied staff

Health plans and 401(k)s are fine, but some firms get creative in the perks they offer staffers.

Feature

Today's media relations rules

Technology has created seismic shifts in the media landscape, and a media relations pro's field of expertise has had to grow in kind. But relationships ...

Newsmaker

Day builds media momentum for Mercedes-Benz

"There are just a few guys - Luca Del Monte, who used to be at Ferrari, Bill Baker, who used to be at Land Rover ...

Campaign

Aggressive approach helps boost Mio brand presence

When you think of global positioning systems, a few brand names come to mind: Magellan and Garmin, specifically. But what about Mio? Most Americans would ...

Visconti pen premiere gets star treatment at Cannes

Under the supervision of worldwide president Dante Del Vecchio, Visconti has handcrafted pens from its 15th century villa in Florence, Italy, since 1988.

Oceana effort fights overfishing

Mention the "World Trade Organization" and "subsidies" in the same sentence, and you may well have reporters diving under rocks.

Media Analysis

9/11 continues to redefine US journalism

The events of 9/11 changed a lot of things about America. The practice of journalism is one of them. Five years later, the news business ...

News Analysis

Frequent delays a big part of NASA PR

Along with the actual shuttle, NASA must also tend to the media when launches are postponed

Corporate Profile

Canterbury gains edge with influencers

Wary of the conformity mass advertising brings, Canterbury is relying solely on PR for US push

Agency Business

Intranets keep teams on same page worldwide

What worked wonders for IBM in Germany might not necessarily fly in the US. When IBM's AOR Text 100 found that service-oriented architectures worked successfully ...

Media Roundup

Issues still driving alt-weekly coverage

New Times' purchase of Village Voice Media earlier this year is certainly proof of the growing viability of alternative weeklies since the entire category shifted ...

Focus

PR in the heartland

"Show Me State" communications pros find the Midwest to be a great platform for local, national, even global outreach.

Technique

Staying on top of online influence

Online dialogues affect perceptions about companies. Elizabeth Krietsch looks at ways of managing the impact

Toolbox

Preparing for RMTs, crisis comms training, and more

What is the best way to prepare a spokesperson for a radio media tour?

Web Exclusive

Anatomy of a shuttle launch delay

"No one comes down here expecting to launch at a set time," says Craig Covault, senior editor at Aviation Week & Space Technology and a ...

Expert Advice

What are some of the key qualifications you seek in someone vying for an executive-level position?

With most searches for executive-level talent, you need a well-defined set of experiences that you expect communications pros to have.

Inside Information

Vlogging expands the audience for academic clients

Whether it's reaching out to prospective students, allowing for more accessibility to class lectures, conducting a class off-site, or trying to win over investors, video ...