September 03, 2007 10 34 Issue of PRWeek

September 03, 2007 10 34 Issue of PRWeek

Launch Pad

Secret's dance contest moves women to display confidence

In launching its "Because You're Hot" campaign, Secret not only played with definitions of what makes a woman "hot," but also introduced totally new positioning. ...
 

PR Play

Passengers enjoy Delta pizza party

We've all learned that rage is useless when it comes to airline delays. We can wail all we want about being stuck in a crowded ...
 

Media

Manischewitz widens reach via AP

Associated Press, December 12
 

Journalist Q&A

Interview: Katie Caperton

After stints at Folio Magazine and Star Magazine, Katie Caperton was hired to help launch the British celebrity weekly OK! in the US two years ...
 

Fact File

Major brands across the board are eager to go back to school

Two important things occur every September: Kids return to school, and marketers roll out major school-themed initiatives.
 

Editorial

SIIA's intent is reasonable, but approach is all wrong

News of the Software & Information Industry Association (SIIA) pursuing litigation against companies that distribute copyrighted articles has raised questions about the PR industry's widely ...
 

PRWeek Column

Exclusive partnerships must come with some explanation

The customer, in the eyes of the corporation, is hardly ever right.
 

Guest Column

'No personal gain' defense for backdating is senseless spin

The first of the stock-options trials is over, and Gregory Reyes, former CEO of Brocade Communications Systems, has been convicted of securities fraud in federal ...
 

Op-Ed

PR ideal for Web 2.0

Say what you will about the candidates' performances at the recent CNN/YouTube debate, but one thing was obvious that night: Web 2.0 has gone mainstream.
 

Businesses must adapt to GenY needs

A recent Fortune cover story on GenY is fair notice: There are a lot of them and more coming! And many are coming into the ...
 

Brands should consider hip-hop culture

Recently, Forbes fully brought hip-hop culture from the streets to Wall Street with the inaugural release of its "Hip-Hop Cash Kings" list, highlighting the 20 ...
 

Feature

A matter of trust

A solid reputation is vital for media properties looking to form a lasting bond with consumers in a cluttered environment.
 

Roundtables

North of the border views

In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...
 

Newsmaker

Kaigler quarterbacks Reebok response to Vick saga

The day Reebok's Denise Kaigler left for some scheduled time off was the same day the company issued a statement saying it was suspending the ...
 

Campaign

Quintiles boosts work force

Quintiles Transnational provides professional services in drug development, financial partnering, and commercialization for the biotech and healthcare industries. The 17,000-employee global company had been growing, ...
 

Select Registry cook-off builds dining reputation

Select Registry represents more than 400 inns, bed and breakfasts, and small hotels throughout the US and Canada.
 

Wisconsin brewers stage explosive demonstration

A bill in the Wisconsin legislature earlier this year was ostensibly designed to help brewpubs with economic development.
 

Media Analysis

Scandal adds to 'The New Republic's' troubles

It has not been an especially easy summer for Franklin Foer, editor of The New Republic (TNR), a magazine that once so thoroughly enjoyed the ...
 

News Analysis

Collapse brings bridge issues to forefront

Whether it's bridge collapses or trapped miners, any incident of national interest inevitably triggers public hand wringing, finger pointing, and pontificating.
 

Corporate Profile

Ringling Bros. outreach adds life to circus

Circus Fit effort has performers and animals teaching kids how to stay active and healthy
 

Agency Business

Excellent client service essential to firms' success

As much as its staff's ability to produce effective outreach efforts and cultivate strong media ties, the need to provide consistently excellent client service is ...
 

Media Roundup

Variety of outlets capture spirit of St. Louis

Though no longer the "Gateway to the West" as it was once billed, St Louis remains a high-profile city with a journalism market that seems ...
 

Technique

Crafting a diverse message for radio

Radio is a strong avenue for Hispanic outreach, but it does require a different approach.
 

Toolbox

Becoming an industry event, placement tips, and more

How can I make my customer conference an industry event?
 

Web Exclusive

Interview: Carol Orsborn

Carol Orsborn, SVP and co-chair of the Fleishman Hillard FH Boom practice, and author of Boom: Marketing to the Ultimate Power Consumer - the Baby ...
 

Expert Advice

I'm an in-house recruiter for a major corporation. How do I best work with a PR specialist recruiter?

Executive recruiters who specialize in PR will generate higher-quality candidates in a shorter amount of time because they work in a very niche talent pool ...
 

Inside Information

Mobile marketing reaches fashion shoppers on the go

In the fashion industry, communicating to the customer via cell phone is proving to be a useful trend.
 

Digital touches boost impact of branded giveaways

Placing a client's name on some free giveaway item may be the most rudimentary form of branding.
 

Media Ups and Downs

'OK!' harms Hasselhoff's rep

Johnson Publishing, Andy Rooney, Fox
 
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