September 01, 2012 Issue of PRWeek

Letter from the Editor

Global reach of effective PR is epitomized on these pages

Just as with the PR industry in general, PRWeek is increasingly casting its net globally to bring you the most important and insightful content and ...

Launch Pad

Chipotle cultivates festival excitement

Last fall, restaurant chain Chipotle hosted the inaugural "Cultivate Food, Ideas & Music Festival" in Chicago, which featured artisanal dishes, celebrity chefs, and live music.

Habits

Habits: Bob Chandler, President, CEO, Chandler Chicco Companies

My first PR job changed my life. I worked at the Athens Mental Health Center in Ohio. The experience had a pro-found influence on me ...

PR Play

Papa John's voter approval drops

Maybe John Schnatter, the CEO of pizza chain Papa John's, was embracing transparency when he said the Affordable Care Act will force his company to ...

Lowdown

Lowdown: Strong reputations

At single-brand companies, 92% of executives know the importance of parent company reputations. Business leaders also say consumers are researching products and brands more.

Gloves Off

Do you think that the PR industry is a boys' club at executive levels?

PR is clearly male-dominated at the top levels and that will take time to change as talented women make their way toward the corner offices. ...

PRWeek Column

Former BBC chief can lead The Times Co. back to glory

The former BBC director general has his work cut out for him.

Obama risks losing black vote due to changing outreach plans

Now that we are just two months away from the presidential election, Barack Obama needs to increase his outreach to black voters.

Guest Column

An agency for a complex, fast-paced, digital world

If I were starting an agency today, I would probably call it a communications agency, not a PR agency. Our overarching goal would be to ...

Op-Ed

Social tools can push science forward and empower patients

At TED2012, the world's leading thinkers and doers lined up at a Genentech exhibit, swabbed the inside of their cheeks and had their genes turned ...

Web interaction can be the gift that keeps on giving for firms

Face time is a luxury in a world where social has come to mean connecting via touchpad. But do we really want face time to ...

Feature

P&G stays fresh

With 175 years of history behind it, Procter & Gamble knows how to change with the times. PRWeek charts the successes and challenges ahead for ...

Commanding communications

Being transparent and embracing social media has helped the Navy shine a light on the work it does every day in communities across the country.

Latin America sizzles

Multinationals and agencies are setting their sights on the booming economies of countries including Brazil, Argentina, and Colombia, but care must be taken to maneuver ...

Newsmaker

Newsmaker: Del Galloway, United Way Worldwide

With 1,800 groups globally, keeping everyone on message is paramount for the largest privately supported nonprofit in the world, but its VP of comms relishes ...

Roundtables

Global-Local Roundtable: Helpful neighbors

Industry leaders joined Gideon Fidelzeid for this Mitchell Communications Group-hosted roundtable to highlight how global companies are connecting with local audiences while maintaining their brand ...

Editorial

Presidential elections push the envelope of communications

There's a reason politics is often credited as the place where the most cutting-edge and innovative communications strategies and techniques are invented.

Campaign

New flavors secret ingredient in latest Duncan Hines frostings

The results are outstanding. Giving consumers an opportunity to really drive awareness certainly paid off for Duncan Hines and its new Frosting Creations.

App taps into the nightlife scene with facial detection software

Startup mobile application SceneTap is looking to attract consumers, investors, and potential partners for its new location-based app.

Sin City revellers cool down with new alcohol-infused ice creams

Husband-and-wife duo Eddie and Shannon Masjedi developed a new way to get a buzz: alcohol-infused ice pops and ice cream.

Master Class

How do you execute internal announcements that also reach out to external audiences?

When releasing internal messages always be prepared for them to reach external audiences and have a team on standby to answer questions from the media.