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September 01, 2009 Issue of PRWeek

Letter from the Editor

Numerous challenges present opportunities for PR to shine

Healthcare reform, in all its polarizing glory, has taken its place as the top agenda item in the country.

Launch Pad

Music brings new life to La Prairie

Luxury skincare brand La Prairie unveiled Life Threads, a new perfume trio including Gold, Silver, and Platinum scents, set to launch in October.

Habits

Habits: Michael Olguin, president, Formula PR

Michael Olguin, president of Formula PR, shares information about his first PR job at The Gable Agency in San Diego, his most regrettable career moment, ...

PR Play

Sandwich says a lot about people

If you and your significant other aren't seeing eye-to-eye, you might want to compare notes on what you're eating for lunch.

Corporate

Communicators assume more prominence, responsibility as Chapter 11's stigma subsides

On June 25, 2009, Spectrum Brands, parent company of Remington and Rayovac brands, announced that it would be taking the final steps toward emerging from ...

CEO Q&A

CEO Q&A: Brett Yormark, New Jersey Nets Sports and Entertainment

Brett Yormark of New Jersey Nets Sports and Entertainment speaks to Tonya Garcia about the value of PR in the sports world.

Org Chart

Org Chart: JetBlue revamps team to keep all units up to speed

Over the past four years, JetBlue has more than doubled the size of its corporate communications team.

Marketing

Companies betting on online competitions to aid visibility

Mark Osmun, PR director for Murphy-Goode Winery, recently discovered the payoff for stirring consumers' competitive - and creative - spirit.

Inside the Mix

RadioShack channels the power of the nickname to boost rebranding

When RadioShack decided it wanted to bring a contemporary, fresh image to its brand, it came up with a nickname, "The Shack," to embody this ...

CMO Q&A

CMO Q&A: Barbara Goodstein, AXA Equitable Life Insurance

AXA Equitable Life Insurance CMO Barbara Goodstein talks to Aarti Shah about communicating in a tough financial environment.

Public Affairs

Trade groups hit local trail to amplify advocacy efforts

The American Chemistry Council (ACC) revamped its communications strategy earlier this year, shifting its focus from one broad-based national effort to in-district campaigns and advocacy ...

Public Affairs Commentary

From transparency to Twitter, government is thriving in the 2.0 environment

Within a day of his being sworn in, President Barack Obama issued a memo to all government agency heads, calling for more transparency.

DC Influencer Q&A

DC Influencer: Q&A with Ellen Miller, executive director, Sunlight Foundation

Ellen Miller, executive director of the Sunlight Foundation, talks to Jaimy Lee about why political transparency is a work in progress.

Digital

Effective consumer outreach proves to be fun and games

Online games targeting a more casual participant are attracting a wider audience, including more women, due in part to ease of play, the free or ...

New iCyte Web service helps PR pros go easily from clips to clicks

ICyte is a free service that captures an image of a Web page, creating a bookmark that will never expire or change.

Media

'Time' proves to be right for ClearCount's complex story

Who is your client? What are its media goals?

Journalist Q&A

Journalist Q&A: Adam Davidson, NPR

Adam Davidson's work on topics from the Mideast to the economy has been featured on public radio stations, and in outlets like Rolling Stone and ...

Fact File

National sites battle local entities on their own turf

There was a point when regional news was strictly the domain of local papers, broadcast affiliates, and radio stations.

Editorial

Niche efforts prevail upon the death of the generic consumer

Despite the increased segmentation of the marketplace, some PR campaigns still seek to reach everyone through their initiatives.

PRWeek Column

Agencies should show off their video skills more often

I surprised myself recently by watching the YouTube video of the bride, groom, and wedding party dancing down the aisle to the altar in its ...

In certain cases, the Twitter boom isn't a wonderful event

Among the opportunities realized through social networking is the ability to add other dimensions to an event.

Guest Column

Companies can soar on the wings of branding

Communications and marketing should not be downplayed during this global credit crunch.

There's no time for chess

I spent the first eight years of my career in big PR firms, working my way from account executive to vice president.

Op-Ed

CSR efforts need to be more than a marketing opportunity

Business' role in society has shifted - the result of increased public expectations and a litany of social and environmental issues.

The strongest culture is built when everyone gets creative

There's a reason Pixar keeps producing blockbuster films.

Communications stumbles hamper healthcare reform

T.S. Eliot said that April is the cruelest month, but the Obama team would likely give August this honor.

Gloves Off

Can a firm effectively service competing clients without a conflict shop?

Edelman's Ethan Rasiel and LG Electronics' John Taylor debate whether PR firms can service competing clients without conflict shops

Special Reports

Opposing forces: Career Guide 2009

Here's the good news. Before the economy collapsed, PR was already in the midst of a revolution. Digital communication began its exponential proliferation long before ...

World views: Career Guide 2009

Tanya Lewis profiles nine industry leaders to discover how experience working in foreign markets has helped sharpen their global perspective

Digital reality: Career Guide 2009

Social media savvy might get you in the company's door, but the ability to use it strategically will keep you there.

Eyes ahead: Career Guide 2009

Whether seeking a new job or advancing in the one you have, recruiting expert Brad Karsh offers advice on how to recession-proof your career.

The search is on: Career Guide 2009

Joe Burke, a May 2009 graduate of the University of Northern Iowa, shares his trials and triumphs as he seeks his first PR job

Early to rise: Career Guide 2009

Craig McGuire speaks to a quintet of agency heads to uncover the rationale, along with the risks and rewards, of starting a firm while in ...

Tools of the trade: Career Guide 2009

What makes the ultimate communications professional these days? PRWeek asked five esteemed professors for their thoughts

Feature

Healthcare companies boost reform-related comms

With healthcare reform dominating headlines in Washington, companies from various parts of the industry are employing different tactics to solidify their position in the debate.

Roundtables

HR Roundtable: 2009 Career guide

While recruitment remains a focal point for the industry's HR leaders, this PRWeek roundtable reveals a greater emphasis on retention and engagement strategies

Consumer Roundtable: Brand recognition

The recession and subsequent shifts in spending are necessitating a more strategic approach to consumer outreach, according to PRWeek's Emanate PR-sponsored consumer roundtable.