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October 30, 2006 Issue of PRWeek

Launch Pad

Studios add spirit to Chivas Regal's ambassador search

This is the third year Chivas Regal Scotch Whiskey is seeking two spokespeople to represent its brand and scour the globe in pursuit of the ...

PR Play

Film mogul alters script on smoking

Movie magnate Harvey Weinstein is known for being a nice guy, as long as you are not one of his competitors, or someone forced to ...

Media

Comerica's tie to Tigers gets 'Press'

Detroit Free Press, October 3

Journalist Q&A

Interview: Jay Wallace

When hijackers' planes hit the Twin Towers on 9/11, Jay Wallace was New York bureau chief of Fox News Channel.

Fact File

Whole Foods makes marketing move with animal-friendly labels

Supermarket giant Whole Foods is trying to appeal to the gentler side of its carnivorous clientele with the recent announcement that it will be placing ...

Editorial

Let audiences determine movie's merit themselves

While CNN and National Public Radio have had different ways of approaching current events in the past, there is one thing they agree on today: ...

PRWeek Column

In digital media era, if you do not state your case, others will

Our magazine is now blogging, and it's a very satisfying outlet for two reasons.

Guest Column

Many individuals can manage, but it takes trust to be a leader

A former boss once offered the following advice: "People do what you inspect, not what you expect."

Op-Ed

Time for tech PR pros to grow up

The special, elitist mindset of tech PR professionals made sense when most of the value was in selling tech to technologists.

Consumers power next media era

Reflecting back to the last decade, the emergence of the Internet forever transformed the way many of us work, communicate, and play.

Feature

Brave new world

Many marketers are beginning to take their first look at Second Life, alongside other social media phenomena. Celeste Altus discovers how brands are interacting with ...

Newsmaker

TCS' Bagchi has high expectations for Indian PR

Pradipta Bagchi knows the depths of jet lag. He once got on a plane in India to travel to the US for a business conference ...

Campaign

ASHA advocates STD testing

The American Social Health Association (ASHA) educates people about preventing sexually transmitted diseases and infections (STDs/STIs).

Sheraton provides guests vacation from hand-helds

Millions of Americans have become slaves to their BlackBerries and Treos: Many users check their hand-helds while driving, while brushing their teeth, at 2am. Meant ...

USPA uses media skydive push to boost bookings

To celebrate 60 years of flying high, the United States Parachute Association (USPA) teamed up with JWalcher Communications to give tri-state area media a chance ...

Media Analysis

MES lists reflect little about news value

Most of the changes that the Internet has brought to journalism have been beneficial to readers and have made reporters' lives easier.

News Analysis

Lobbyists try to shake scandalous image

Misdeeds by few give job a bad rep, but lobbyists actually face heightened scrutiny and transparency

Corporate Profile

P&G India gains global PR pioneer status

Aided by agency support, P&G stays ahead of the curve in PR using finely targeted strategies

Agency Business

E-mail lists help independent publicists connect

In this era of multinational holding companies and global networks, it can be a challenge for unaffiliated entertainment agencies and independent publicists to compete.

Media Roundup

Video games gain universal media play

Over the next few weeks, the video game industry will once again shift squarely into the entertainment media spotlight as Sony's PlayStation 3 and Nintendo's ...

Focus

Startup culture

Venture capital funding is on the rise and has once again created a vibrant market for tech PR firms. David Ward discovers what's different this ...

Technique

Telling the b-to-b product story

Not every tech story is a Google. Craig McGuire finds out how to place b-to-b

Toolbox

Maximizing online survey research, ANRs, and more

What is the best way to increase search engine visibility for clients?

Expert Advice

I've just been given a fairly significant amount of new responsibilities. Should I ask for a raise?

Congratulations. Your hard work has paid off and the expertise you've displayed to team members has resulted in increased responsibilities and a big vote of ...