October 23, 2006 Issue of PRWeek

Launch Pad

Mama McNabb's site targets sports parents, sponsorships

After the success of the Campbell's Chunky Soup campaign featuring Wilma McNabb, NFL All-Pro quarterback Donovan McNabb's mother, she decided to team up with TeamWorks ...

PR Play

Tyson eyes another foe he can't beat

Iron Mike Tyson doesn't have to prove his toughness to anyone. Which gives him a good excuse to start beating up women.

Media

National Games kick off on 'Today'

'Today', July 3, 2006

Journalist Q&A

Interview: Rob Owen

Rob Owen has spent eight and a half years writing about TV for the Pittsburgh Post-Gazette. He is also president of the Television Critics Association. ...

Fact File

Disney's limits on links to fatty kids' foods speaks to CSR trend

In an effort to help curb childhood obesity, the Walt Disney Co. has initiated a campaign to restrict the products that its characters and brands ...

Editorial

Edelman must adhere to standards it helped set

Edelman's reaction to the imbroglio involving itself, Wal-Mart, and the blogging community seems to invalidate its Me2Revolution charter, an intangible manifesto, apparently absorbed agencywide, ...

PRWeek Column

Local corporate giving efforts provide a valuable authenticity

This week we include our first-ever consumer survey, focusing on attitudes toward companies' cause marketing programs.

Guest Column

Dems have the right message for the 2006 election - 'not'

If the Democrats wake up on November 8 having seized control of one or both houses of Congress, it will be for one reason - ...

Op-Ed

Be ready to clarify cause marketing

When American Express first linked card usage with support for the Statue of Liberty in 1983, cause marketing was a groundbreaking strategy.

Special Reports

Cause and effect

Today's consumer is very aware of the methods companies use to gain their attention and loyalty. So when brands align with causes, the battle for ...

Newsmaker

Barnes helps IG office balance DOT, media traffic

"Overseeing the overseers" is one way to describe what the office of the inspector general (IG) does for any US government agency.

Campaign

Initiative helps families connect

MTV Networks wanted to connect with audiences of its TV Land and Nick at Nite stations by developing a pro-social effort, but was challenged in ...

Money Trees add value to telecommuting initiative

The federal government has offered telecommuting programs since the '70s, but even with high-speed telecommunications so widely available, not all federal employees know about or ...

Rivalfish uses contest to boost audience, offerings

To establish itself as "more than just a provider of a good," sports retailer Rivalfish.com in late January launched an online sports satire magazine, The ...

Media Analysis

Liberals may have to look beyond radio

Air America Radio hit the airwaves in spring 2004 with great fanfare.

Letters to the Editor

Get FCC rules right

Thankfully, we live in a society governed by laws and rules.

News Analysis

Distinct marketing defines console battle

With consoles set to debut, Sony and Nintendo target different audiences using divergent marketing styles

Corporate Profile

Starbucks stays true to storytelling core

Retailer battles corporate-giant misperception by giving a behind-the-scenes tour of its supply chain

Agency Business

An informed staff eases management transition

It's part of the cost of doing business: At some point, a firm will require a major change in management.

Media Roundup

Denver boasts burgeoning media market

Though somewhat geographically isolated, Denver has emerged not only as a competitive local media market, but also as the location for a surprising amount of ...