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October 21, 2002 Issue of PRWeek

Adelphia hires PSI following accusations of upper-level impropriety

COUDERSPORT, PA: Adelphia Communications has hired Public Strategies Inc. (PSI) in the aftermath of the cable company filing for bankruptcy and the indictment of several ...

Tyco cuts internal PR staff out of loop as RLM steps in

NEW YORK: Tyco's board of directors has removed the bulk of communications responsibility from its designated PR staff. The company has been besieged by scandals ...

PR groups file brief as Nike's free-speech case hits the High Court

BEAVERTON, OR: A number of PR organizations are joining forces to support Nike in its legal battle to protect its First Amendment rights.

WSW cites falloff abroad after IPG warns on profits

NEW YORK: In response to a profit warning by parent Interpublic Group (IPG) attributed in part to poor PR revenues, Weber Shandwick Worldwide (WSW) said ...

Cipel bolts MWW for lobby position

EAST RUTHERFORD, NJ: Golan Cipel, the controversial former aide to New Jersey Gov. Jim McGreevey, has left MWW after barely a month as a VP ...

Sara Lee to push new fresh breads

ST. LOUIS: The Sara Lee Bakery Group has launched a $10 million marketing campaign for a new line of fresh breads. PR spending will account ...

Christian group meets quota on pro-life license plate

MONTGOMERY, AL: Officials with the Christian Coalition of Alabama speculate that they have met an order quota to get their "Choose Life" license plates on ...

NEWS IN BRIEF: Banana Republic names senior director of PR

NEW YORK: Banana Republic has named Leslie Klotz senior director of PR and communications. In her new post, Klotz will be responsible for all communications ...

NEWS IN BRIEF: Newlink named Oracle's agency of record

MIAMI: Newlink, a PR firm focused on US, Hispanic, and Latin American clients, has been named Oracle's agency of record for Latin America.

NEWS IN BRIEF: Osborn & Barr hired by Intervet

ST. LOUIS: Osborn & Barr Communications has been hired by the US operating division of Intervet, an animalhealth company, to help expand its geographic presence. ...

NEWS IN BRIEF: Weber Shandwick's Seattle office signs new clients

SEATTLE: Weber Shandwick Worldwide's Seattle office has signed three new clients for various PR services, including strategic counsel, media relations, and special events planning. Those ...

NEWS IN BRIEF: PR Newswire joins forces with Bulldog Reporter

NEW YORK: PR Newswire has joined forces with Bulldog Reporter to include Bulldog's Pitching Tips in PR Newswire's Online MEDIAtlas - the company's source of ...

NEWS IN BRIEF: Phase Two Strategies adds new clients to roster

SAN FRANCISCO: Phase Two Strategies has added three new clients to its roster. They are ArrayComm, a developer of smart-antenna technology; rich-media firm iPix; and ...

NEWS IN BRIEF: Enherent selects M/C/C as agency of record

DALLAS: Enherent has selected M/C/C as its agency of record. M/C/C will provide the application development and integration firm with a range of communications services, ...

NEWS IN BRIEF: Padilla Speer Beardsley hires Gregory Voeller

MINNEAPOLIS: Padilla Speer Beardsley has hired Gregory Voeller to head its employee communications practice. Voeller previously served as director of global employee communications for Rockwell ...

NEWS IN BRIEF: West Glen Communications appoints Mark Manoff

NEW YORK: West Glen Communications has appointed Mark Manoff to the position of SVP of sales and marketing. His responsibilities include overseeing West Glen's national ...

NEWS IN BRIEF: Hill & Knowlton selected by Sankyo Pharma

NEW YORK: Hill & Knowlton's New York healthcare practice has been selected by Sankyo Pharma to represent its GlucoWatch brand - an automatic, noninvasive glucose-monitoring ...

NEWS IN BRIEF: Don Montague has formed MMG Mardikis PR

NEW YORK: Don Montague, chairman and CEO of MMG Worldwide, has formed MMG Mardikis PR. The office will be headed by Charles Mardikis, formerly SVP ...

NEWS IN BRIEF: Activa Public Relations signs new clients

SAN FRANCISCO: Activa Public Relations has signed Granicus and Computer Clearing Services as new clients. The firm will provide media relations and programs targeting customers ...

Publicis Dialog to launch hotel discount site with national effort

DALLAS: Publicis Dialog has been named agency of record for Travelweb, a hotel discounter owned by five top hotel chains.

Cunningham prez turns consultant

PALO ALTO, CA: Citigate Cunningham has named Paul Bergevin president, replacing Joe Hamilton, who left the agency to start his own consultancy.

Racy video games fire up ire from parental activists

LOS ANGELES: Two controversial video games soon to hit the market - and the media strategies employed by their makers - highlight the difficulties the ...

Publicis creates a new team for GM

NEW YORK: Publicis Groupe's decision to eliminate the D'Arcy ad agency brand will have no immediate impact on its PR agency structure, but could mean ...

Fernandez starts stint with Veritas defusing scandal

MOUNTAIN VIEW, CA: Marlena Fernandez's first month as Veritas' vice president of corporate communications ended in a trial by fire.

Cox places IR under the umbrella of PR

ATLANTA: Cox Communications has restructured its communications operations to incorporate an expanded investor relations team and accommodate a new tier of managers under VP of ...

Lauded pair bids adieu to Heritage

WASHINGTON: This month marks the end of one of the most successful and respected conservative PR teams in Washington, as Herb Berkowitz and Hugh Newton ...

Qantas hires AHCG to pilot its PR plans

LOS ANGELES: Qantas Airlines has named Agnes Huff Communications Group (AHCG) agency of record for its North American operations.

Fox casts comms execs in film and TV marketing jobs

LOS ANGELES: Fox has promoted two key communications executives to marketing roles in its television and film divisions.

Perkins returns to WSW as leader of reputation group

NEW YORK: Weber Shandwick Worldwide has hired Charles Perkins as leader of the corporate reputation practice for its New York office, a newly created position. ...

Jericho to help Goldfish Colors stand out

NEW YORK: Pepperidge Farm - the producer of bakery products, cookies, and crackers - has hired Jericho Communications for the introduction of Goldfish Colors, which ...

Healthy Choice asks Dome to serve up PR with a manly message

OMAHA, NE: ConAgra Foods is launching a major PR push for its new Healthy Choice Mixed Grill products, with PR spending likely in the mid ...

Golin expands its healthcare team with global reach

CHICAGO: Golin/Harris International has created a global healthcare practice and promoted EVP Barbara Box to worldwide director, healthcare, to oversee its new healthcare CORE team. ...

Walsh to boost books that help kids cope with crises

WESTPORT, CT: Dragonfly Publishing has hired Walsh PR to head a national campaign for the company's Barklay & Eve books - a series of stories ...

Dow Corning taps Loomis Group for electronics work

MIDLAND, MI: Dow Corning Electronics has selected the Loomis Group to provide PR and strategy development.

EDITORIAL: Guesswork isn't good enough when it comes to the disparity between Harris' survey and reality

A front-page story on the results of the Harris/Impulse Research PR Client Survey appeared in this magazine's September 30 issue. The most compelling data from ...

THOUGHT LEADER: Global pharmaceutical PR requires strategies and planning on the local level

Although the news media differs drastically around the world, the concept of leveraging and coordinating global PR campaigns on behalf of pharmaceutical products has become ...

ANALYSIS: Signs suggest yet another tough year ahead for firms

Bright hopes for recovery in the PR industry are only getting darker as winter nears. It'll take general and consistent economic growth first, finds John ...

PAUL HOLMES: Mayor's questionable PR move uncovered the difference between good and bad activism

For those raised on a philosophy of PR that says you never offend anyone, never stick your neck out, New York Mayor Michael Bloomberg's decision ...

ORGANIZATION CASE STUDY: MoMA relocation focuses on community commitment

The Museum of Modern Art's decision to redo its Manhattan digs created a monumental PR challenge. But the museum's temporary move to Queens has been ...

MEDIA WATCH: Coverage of the West Coast port dispute focuses on politics

The 10-day labor lockout that paralyzed 29 West Coast ports came to an end, at least temporarily, when President Bush imposed an 80-day cooling-off period ...

MEDIA ROUNDUP: Fashion: Staying in step with the powers of the fashion press

While television can help even the small design house get its foot in the door, the glossy fashion magazine remains the place to be. David ...

MEDIA PROFILE: Serious-minded monthly targets Latin American potentates

Citing a void in the US media's coverage regarding issues facing Latin American business leaders, the editors of Poder have unveiled an English version of ...

PROFILE: Early predictions of Sachs' success prove prophetic

Her earliest mentors knew MaryLee Sachs would succeed. Today, after 20-plus years of steady advancement, and her present role as head of H&K US, she's ...

Science and defiance

When a drug study ends due to risks, PR plays a pivotal role.

MARKET FOCUS: Fashion PR: Glitch in glamour

Can high-end events get fashion back on its feet?

PR TECHNIQUE: Product placement: For $200, how do you get a product on a game show?

Game-show glory isn't only sought by contestants. Clients too want a victory - exposure for their product - and placement agencies can help win that ...

CAMPAIGNS: NHSB banks on PR to win over public

PR Team: New Haven Savings Bank (New Haven, CT), The Neibart Group (Brooklyn, NY) with Sequel Studio (New York) Campaign: Today. Tomorrow. Together. (Part of NHSB's ...

CAMPAIGNS: EMI feeds need of marketing execs

PR Team: EMI Music Publishing (New York) and Jericho Communications (New York) Campaign: EMI Music Publishing's website relaunch Time Frame: April-June 2002 Budget: Part of the normal retainer

CAREERS: Pandora's Problem Page

Q: I work on a small team within a very large agency. I just started about five months ago, and I'm one of the newest ...

CAREERS: My Big Break - Glen Calder, VP of TransMedia Group

After serving as a researcher for Geraldo Rivera's daytime talk show, I was offered a better job at King World as a story coordinator for ...

CAREERS: Where I Work - Alyssa Siegel, President, AJ Media

How long have you been working there? At this present address, nearly six weeks. I just relocated to a new apartment, but have been running ...

QUESTIONS & ANSWERS: Ken Makovsky

Meet the aspiring 800-pound gorilla of the PR world who heads the eponymous midsize agency Makovsky & Co. Look out, Charolette Beers - the law ...

LAST CALL: Albino squirrels draw media attention to small IL town

Many cities spend several years and thousands of dollars on high- powered image doctors to garner favorable national press. But the folks in Olney, IL ...

LAST CALL: Huhcorp makes a good joke out of web's old reality

Huh? What's this? Surely not another "dynamic e-business solutions agency?" That's sooo last millennium.

LAST CALL: Harrison & Shriftman sheds lightweight image and lands in Inc rankings

Not all the high-profile women of the publicity world are having as bad a time as Lizzie Grubman, who has traded smoking for kick-boxing to ...

LAST CALL: TX college makes a name for itself after press errors

The week before the annual Cotton Bowl grudge match between the University of Texas and the University of Oklahoma, a lesser-known Southern university asserted its ...

TALES FROM TINSELTOWN: Having no answer to a question is all it takes to win over judges

Being a Hollywood film publicist has its perks. Hobnobbing with famous actors. Grazing for hours at the set snack table. Traveling to far-away lands. Being ...