October 16, 2006 Issue of PRWeek

Agency

Talking technology need not be exact science

Company spokespeople always need to understand the audiences to whom they're speaking, whatever their company's business may be.

Launch Pad

Bank of America blankets NYC with new no-fee service debut

Bank of America (BoA) painted Manhattan red on October 11 with a Bryant Park event and teams around the city.

PR Play

Grave error in judgment for Hastert

Since the advent of TV, the backdrop featured in a staged speaking event has become as important as the actual speech itself.

Media

MobileRead gives Sony a forum

MobileRead.com, August 11

Journalist Q&A

Interview: Ty Wenger

Ty Wenger, editor of Trader Monthly, has worked at a variety of consumer titles, including Marie Claire and Travel & Leisure Golf.

Fact File

Hip Hop Honors Week is chance to solidify brands with culture

On October 12, New York City kicked off its first Hip Hop Honors Week to celebrate the culture and its impact on the city.

Editorial

NABC offers best chance to clear up VNR confusion

Now that the National Association of Broadcast Communicators (NABC) has a name, and is going public, hopefully it can properly mobilize on the threats to ...

Guest Column

The key to winning over new investors is in the presentation

The first rule of medicine is to do no harm. That should also be the first rule of financial communications.

Op-Ed

Rules about clichés bear repeating

Oh, I dread the last-ditch effort required when I have a tight business deadline hanging over my head.

Feature

A killer education

Undetected and untreated, HPV can lead to sometimes fatal cervical cancer. However, a groundbreaking PR education effort has helped lift the death sentence.

Full steam ahead

No longer for "newlyweds and nearly deads," the cruise industry is growing its business, with PR helping to navigate the way.

Newsmaker

Denver Art Museum's Fulton sees the big picture

Jutting skyward in peaks and slants of glinting titanium, the Denver Art Museum's new Frederic C. Hamilton Building is progressive and unique - like its ...

Campaign

GCP's effort saves DFAS jobs

When the Pentagon made a recommendation to close Cleveland's Defense Finance and Accounting Service (DFAS), chances for reversal seemed slim.

Media Analysis

'Project' partners perfect fit for fashion

Focusing on fashion's core, Project Runway boosts the industry's profile, aided by tailor-made partnerships

Traditional brands eye experiential tactics

Looking for a way to stay relevant in an increasingly digital world, traditional media brands have done everything from launching blogs to increasing video content ...

Letters to the Editor

'Flack' actually flattering

Full confession: I am a disciple of Flackism.

No fan of Fox News

Your October 2 issue arrived in the same day's mail as my subscription renewal notice.

Corporate Profile

Pandas drive publicity for National Zoo

Zoo embarks on 10-year revitalization plan with steady focus on wildlife conservation education

Media Roundup

Reporters keep produce coverage fresh

It may have given kids a short-term dinner-table reprieve, but the recent bagged-spinach recall is unlikely to have much impact on the media's coverage of ...

Technique

Building a better broadcast package

Craig McGuire gets to the nuts and bolts of what should go into a compelling pitch.

Toolbox

Online news optimization, social networking, more

What can I do to optimize the interactivity and visibility of my news online?

Web Exclusive

Interview: Nancy Donner

VP for communications and external affairs, The New School

Pershing Square

First, a point of clarification, in reference to certain declarations I made about lunch in my first-ever Pershing Square column. I think I hurt someone's ...

Expert Advice

Should you stay in touch with an employee after that individual has left your organization?

Depending on the circumstances under which the employee left the company, it is usually fine to keep in touch with them, although it may be ...

Inside Information

Social media releases are expansive, time-saving option

Call it the more progressive press release. Comprising bulleted key points, executive quotes, links to other news sites for story context and background, and photo ...