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October 14, 2002 Issue of PRWeek

PR vets unite to fill rising need for corporate governance measurement

NEW YORK: Two veteran communications pros have teamed up to form GovernanceMetrics International (GMI), a firm that offers institutional investors a way to benchmark companies ...

BSA nears agency choice for likely Hollywood showdown

WASHINGTON: The technology industry will soon throw its first punch in what promises to be a long, expensive battle against Hollywood - a battle that ...

PN is latest major US firm to cut staff

NEW YORK: After a period of relative calm, major agencies are once more making sweeping staff cuts, possibly signifying a worrying double-dip economic downturn in ...

PRWeek search for Student of the Year officially underway

NEW YORK: Time is almost up to enter the PRWeek Awards, but the search has just begun for the industry's Student of the Year.

Osbournes create exclusive PR agency

LOS ANGELES: The Osbourne family is taking charge of its PR efforts by forming a new PR agency under the banner of Sharon Osbourne's management ...

NEWS IN BRIEF: President appointed

CHICAGO: Dave Gilbert, former president of Golin/Harris International, has become president of Clear!Blue-Chicago, a strategic communications and events company headquartered in suburban Detroit. Gilbert will ...

NEWS IN BRIEF: Foundation hires Vollmer PR

AUSTIN, TX: The Michael and Susan Dell Foundation has hired Vollmer PR. The agency has launched a PR campaign for Insure A Kid, a foundation-supported ...

NEWS IN BRIEF: AMD appoints VP

SUNNYVALE, CA: AMD has promoted Patrick Moorhead to VP of corporate marketing, where he will be responsible for worldwide customer advocacy, corporate branding, positioning, and ...

NEWS IN BRIEF: M Booth selected

FAIRFIELD, NJ: Kyocera Mita, a global document imaging company, has selected M Booth & Associates as its agency of record in the US.

NEWS IN BRIEF: Emissary selects Loomis Group

AUSTIN, TX: Emissary has selected the Loomis Group to handle PR and creative collateral. Emissary is an international contract research organization that works with medical ...

NEWS IN BRIEF: Singer signs Boudin

SAN FRANCISCO: Singer Associates has signed San Francisco's oldest bakery group, Boudin Bakeries, as a new client. Founded in 1849, Boudin operates 31 bakery-restaurant stores ...

NEWS IN BRIEF: Maxell names SG&W as AOR

FAIR LAWN, NJ: The professional media products division of Maxell has named SG&W as its AOR. The New Jersey agency will develop PR strategies focused ...

NEWS IN BRIEF: Edelman announces appointments

CHICAGO: Edelman has announced two senior appointments. Dan Santow has been hired as director of a new editorial services department in Chicago. He'd been running ...

NEWS IN BRIEF: Dome hires Etienne Hernandez-Medina

CHICAGO: Dome Communications has hired Etienne Hernandez-Medina as managing director of its Concepto Public Relations Hispanic practice. Hernandez-Medina was SVP of publicity and corporate communications ...

NEWS IN BRIEF: Liggett-Stashower takes on Association

CLEVELAND: Liggett-Stashower has taken on the National Association for the Exchange of Industrial Resources as a client. It will develop a PR program to increase ...

NEWS IN BRIEF: SVB names SNA agency of record

MIAMI: The Stockholm Visitors Board (SVB) has named Stuart Newman Associates (SNA) as its North American agency of record. SNA has been retained to provide ...

NEWS IN BRIEF: Meredith added to roster

NEW YORK: Euro RSCG Middleberg has added Meredith Interactive, the Meredith division responsible for the publisher's websites, BHG.com and LHJ.com, to its client roster.

NEWS IN BRIEF: Former VP opens BourkePR

NORTH GRAFTON, MA: Former Media 100 VP of corporate communications Kevin Bourke has opened BourkePR, a PR consultancy offering PR services to small to mid-size ...

Dow Jones looks to boost its PR presence in Europe

FRANKFURT, GERMANY: Dow Jones Indexes, the stock-index subsidiary of Dow Jones & Company, has established its first PR presence in Europe with two hires in ...

Boeing lands VP of comms for DC

WASHINGTON: Boeing has pulled aboard a new VP of communications for its Washington office.

PubTracker to be a separate entity

MIAMI: The Jeffrey Group has spun off PubTracker, its monitoring, tracking, and analysis service for Latin American media. It is now available to non-clients.

Tech mags Forbes ASAP and Upside cease publishing

SAN FRANCISCO & BURLINGAME, CA: Hi-tech PR has two fewer magazines to pitch, as Upside and Forbes ASAP have stopped the presses for good. Both ...

JetBlue emphasizes its attributes to open dogfight with Southwest

LONG BEACH, CA: JetBlue is taking on Southwest Airlines and other discount carriers with a campaign emphasizing unique amenities instead of prices.

PN's DeFrancis to join White House

WASHINGTON: Suzy DeFrancis, director of Porter Novelli's public affairs practice, will become the newest addition to President Bush's communications team.

Dynegy's comms staff gets thinner

HOUSTON: Two communications staffers and the chief administrative officer (CAO) have left Dynegy, the Houston-based energy giant that tried to buy Enron last year before ...

NIRI offers new reporting guidelines to rebuild trust

NEW YORK: In a climate where earnings releases are scrutinized in more detail than ever, the National Investor Relations Institute (NIRI) has released a list ...

CA gubernatorial candidates shrug off image plights

SACRAMENTO, CA: Being disliked by nearly two-thirds of the state apparently doesn't faze the top two candidates for California's governor.

Edelman takes on PR for Dove brand

CHICAGO: Edelman has nabbed another big piece of Unilever business, becoming the agency for the Dove brand.

WSW drops head of Atlanta outpost

ATLANTA: Ris Cowan, managing director of Weber Shandwick Worldwide's Atlanta office, has been let go after less than two years at the struggling outpost.

Poll finds corporate trust waning in Asia

NEW YORK: The US isn't the only place where people have lost trust in major corporations. A new study from Golin/Harris International shows loss of ...

Edelman's Kalm quits to set up new reputation-management firm

CHICAGO: The GM of Edelman's Chicago reputation-management practice has left to start his own firm. Nicholas Kalm has set up Reputation Partners along with two ...

Burson boosts its presence in Texas

DALLAS: Burson-Marsteller is beefing up in Texas with three key hires, including a political veteran tapped to lead its Austin office.

Armey fires back at Belo for story on son's election bid

DALLAS: House majority leader Dick Armey (R-TX) aimed a direct hit in his war of words with media company Belo by trying to attach a ...

KLC's PA practice sold to its founder

CHICAGO: Guy Chipparoni, a long-time fixture on the Illinois political and public affairs scene, has purchased the public affairs unit of KemperLesnick Communications (KLC).

THOUGHT LEADER: Corporate America must recalculate financial comms plans to overcome scandal

Without question, the present age of business scandal is nothing less than an ongoing PR nightmare for corporate America. How do companies even start rebuilding ...

EDITORIAL: Classic movies cannot replace real-life PR if labor unions hope to truly educate the widest audience

There is a pivotal scene in Elia Kazan's film On the Waterfront when Terry Malloy, broodingly played by Marlon Brando, reveals why he goes up ...

ANALYSIS: Low-Fare Airlines: Discount airlines benefit from big guns' problems

With big airlines being forced to rethink their business models, the smaller, cheaper airlines are now taking steps to win over business travelers.

ANALYSIS: PR pros must bring more value to the issue of corporate governance to have an impact

Corporate governance is probably the number-one issue on the agenda for most CEOs today, so it's not surprising that PR firms are looking to cash ...

CORPORATE CASE STUDY: Green Mountain powers the push for renewable energy

Standing out in the electric industry can be a challenge. But as Sherri Deatherage Green discovers, the real trick for Green Mountain Energy is trying ...

MEDIA WATCH: DC protesters weakened by mixed messages and identity crises

Late last month, police in Washington, DC braced for as many as 20,000 protesters who were expected to gather in opposition to the annual meeting ...

MEDIA ROUNDUP: Toys: Toy stories romp in an increasingly cluttered market

While today's must-have collectible can quickly become tomorrow's afterthought, scoring year-end attention is still the name of the game. But as David Ward explains, toy ...

MEDIA PROFILE: Venerable theater guide takes its enduring show on the road

When a PR pro wants to make a splash in New York's performing-arts scene, one publication takes center stage. And, as Matthew Arnold discovers, Playbill ...

HI-TECH ROUNDTABLE: Tech PR adjusts to a new corporate climate

As the hi-tech roundtable hits the East Coast, Andrew Gordon discovers corporate PR, client-agency relationships, and global unification to be the dominant issues.

REGIONAL FOCUS BOSTON & NEW ENGLAND: New England, new approach

Its resilience in 2001 has instilled optimism throughout the area's PR sector.

PR TECHNIQUE: Recruitment: Has recession rewritten the rules of recruitment?

You might think a down economy would make the recruitment process a little easier. Not so. Larry Dobrow finds out how the recession has affected ...

CAMPAIGNS: Coppertone gets sunless exposure

PR Team: Schering-Plough HealthCare Products (Berkeley Heights, NJ) and Fleishman-Hillard (New York) Campaign: Coppertone Endless Summer Time Frame: September 2000 - March 2001 Budget: over $10,000

CAMPAIGNS: Armstrong rides for 'survivorship'

PR Team: Citigate Cunningham and the Lance Armstrong Foundation (Austin, TX) Campaign: Ride for the Roses Weekend 2002 Time Frame: January - April 2002 Budget: $65,000

CAREERS: Pandora's Problem Page

CAREERS: My Big Break

My big break came after graduating from the Journalism and PR program at Metropolitan State College-Denver in May 1998. My job search opportunities were progressing ...

CAREERS: Where I Work - Julie Crabill

PRWeek's Student of the Year 2002 Assistant account executive and business development coordinator Weber Shandwick Worldwide

British press turns mission of Mercy into a Major circus

Besieged former British Prime Minister John Major called on a banquet room full of Dallas elite to "become ambassadors of mercy," but he might have ...

CNN's new hip-hop policy is a media misinterpretation

Is CNN trippin'? It's audience share illin', and with Fox News all up in its grill, it was reported last week that the network would ...

Emmy-award winning Comcast PR head sets his sights on PRWeek Awards

Comcast PR honcho David Shane couldn't wait to see if he'd win a PRWeek Award. He had to go and get an Emmy instead.

TALES FROM TINSELTOWN: Disney scores high marks for paying tribute to US teachers

I worked for Disney earlier this year, and ruffled feathers at the House o' Mouse with a column about major studios' comic-book mentality.

QUESTIONS & ANSWERS: Brooke Greenwald

Her sweet tooth, sharp wit, and hearty laugh are office staples, but her savvy and candor have left lasting impressions on the likes of Virginia's ...

LAST CALL: Drudge's ongoing fascination spells trouble for Barbra

Matt Drudge was clearly enjoying himself last week. The internet gossip, who made his name breaking the Monicagate story, and styles himself as something of ...