October 09, 2006 Issue of PRWeek

PR Play

Screeching halt for sex-tape efforts

One gets the feeling that Dustin Diamond's pathetic fumbling toward middle age would not make for compelling TV.
 

PRWeek Column

A company's credibility relies on telling both good, bad news

No one ever gets fired in PR. I searched PRWeek's online archives for the words "fired" or "dismissed" and found virtually no examples of people ...
 

Guest Column

Internal comms has valuable link to corporate reputation

If you're not living on the edge, you're taking up too much space.
 

Op-Ed

Annual reports could use some life

For PR firms and communications departments at public companies large and small, the fall season symbolizes so much more than summer's close.
 

Employee comms vital to survival

In the past few weeks, the media reported a few instances of employee communications blunders that would make any communications pro cringe.
 

News Analysis

FDA go-ahead not end of spinach crisis

Industry groups shift to post-crisis strategies in an effort to minimize the long-term impact of E. coli scare
 

Corporate Profile

SunCom CSR efforts forge connection

Embedding itself in local communities, SunCom proves it 'Cares' through extensive CSR initiative
 

Agency Business

Employee morale merits consistent attention

The agency life can be difficult at times. Multiple clients, frequent traveling, and long hours can take a toll on employees. That's why efforts to ...
 

Journalist Q&A

Aeve Baldwin

Aeve Baldwin took an unlikely path to music journalism. Burned out as a patent lawyer in Tokyo, she held random media jobs before being picked ...
 

Media Roundup

Bans breathe new life into smoking issue

The dangers of cigarettes is a topic the media has reported on for nearly four decades, so coming up with a new angle to this ...
 

Focus

PR's place in the sun

With a wide breadth of work to choose from, Florida PR has made a robust return after a few lean years.
 

Technique

Helping consumers get the message

Software that helps with message management has fast evolved.
 

Campaign

March of Dimes draws global eye

Every year, an estimated 8 million children are born with serious birth defects of genetic or partially genetic origin, and thousands of children are born ...
 

ATI boosts profile among coeds with 'Red Magazine'

ATI, a technology company that makes sophisticated internal mechanisms for a wide range of electronics and computers, was seeking to boost its profile among the ...
 

714 Club effort leverages present to preserve past

In 1935, Babe Ruth solidified his place as a baseball legend when he established a career home run statistic of 714.
 

Newsmaker

Carter boosts impact of Komen's comms efforts

Susan Carter can certainly identify with the communications challenges that the Susan G. Komen Breast Cancer Foundation faced during its early years. But at the ...
 

Toolbox

Radio outreach keys, proper pitching protocol, and more

Why am I getting both placement and usage information for my radio outreach project? What's the difference?
 

Special Reports

2006 Corporate Survey

The 2006 PRWeek/Cymfony Corporate Survey reveals that communicators on the corporate side are grasping the importance of new media and measurement - but not everyone ...
 

Expert Advice

What is the most effective way to get some face time with a manager who is frequently too busy?

All senior managers, especially in our industry, tend to be extremely busy, focusing on client demands and expectations.
 

Media Analysis

HP scandal reveals troubling view of media

It's claimed that modern business travels at the speed of light, but the leak probe scandal that severely damaged the reputation of tech giant Hewlett-Packard ...
 

Inside Information

Versatility of webinars useful for clients and internally

The usefulness and wide range of possible permutations for webinars are making them more attractive as a tool for PR agencies, both internally and on ...
 

Critical Hit

Fresh Films reels in NPR segment

National Public Radio, August 3
 

Editorial

Decisions must be based on ethical, not legal tests

If a lawyer tells you to focus on ethics rather than the letter of the law, you would do well to listen.
 

Decisions must be based on ethical, not legal tests

If a lawyer tells you to focus on ethics rather than the letter of the law, you would do well to listen.
 

Fact File

Survey leads initiative to help boomers enjoy their retirement

Baby boomers, those born from 1946-1964, are nearing retirement age. By 2030, one in five Americans will be over 65. The MetLife Foundation, in conjunction ...
 

Media Ups and Downs

PBS, Time Warner, Business Week

PBS announces it will air civil rights documentary Eye on the Prize for the first time since 1993
 

Launch Pad

AOL touts free positioning with debut of OpenRide interface

AOL launched AOL OpenRide as part of its strategy to move from a dial-up ISP to a provider of free products and services.
 
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