October 07, 2002 Issue of PRWeek

Archive

Pfizer eschews PR in revised public education initiative

NEW YORK: Pfizer has called off its plans for a large-scale election-season PR campaign, opting instead for a small ad buy complemented by an increased ...
 

F-H reshuffles as Chicago firms make strategic hires

ST. LOUIS: With prospects for a slow fourth quarter - and a slow first quarter 2003 - Fleishman-Hillard has instituted a range of cost-cutting measures ...
 

Weaver stresses focus as she assumes the top comms role at AT&T

BEDMINSTER, NJ: AT&T has named Constance Weaver to its top communications post, succeeding Dick Martin, who plans to retire.
 

Polansky chosen to lead all of North America for WSW

NEW YORK: Weber Shandwick Worldwide has named Andy Polansky to the new post of president of North American operations.
 

GCPN leaves movement to split LA into smaller cities

LOS ANGELES: The fight to break Los Angeles into at least two smaller cities showed signs of trouble last week when Goddard Claussen Porter Novelli ...
 

Georgia chooses FME to launch its fight with cancer

ATLANTA: The Georgia Department of Human Resources has selected Fletcher Martin Ewing (FME) to launch and manage a $3.1 million statewide cancer awareness campaign.
 

Colorado coroner group hires GD&A to give life to a law

DENVER: The Colorado Coroners Association has taken on PR help in its effort to help pass a state referendum requiring training and certification guidelines for ...
 

Hager Sharp seeks those struggling to cope with terror

WASHINGTON: The District of Columbia hired local firm Hager Sharp in June to raise awareness among city residents of resources that can help them cope ...
 

NEWS IN BRIEF: Paul Jensen has been named president of Magnet Communications

NEW YORK: Paul Jensen has been named president of Magnet Communications. In early 2001, David Kratz was named CEO, but he also held onto the ...
 

NEWS IN BRIEF: Coca-Cola Hellenic Bottling Company has retained FD Morgen-Walke

NEW YORK: Coca-Cola Hellenic Bottling Company has retained FD Morgen-Walke to execute a communications program in advance of the company's American Depositary Receipts (ADR) listing ...
 

NEWS IN BRIEF: Rational Software selects Waggener Edstrom

SAN FRANCISCO: Rational Software has selected Waggener Edstrom as its agency of record. WagEd will work to position the software developer as an industry leader ...
 

NEWS IN BRIEF: Lois Paul & Partners announces additional clients

BOSTON: Lois Paul & Partners, a Fleishman-Hillard company, has announced two new additions to its client roster: NearTek, a provider of backup, recovery, and media ...
 

NEWS IN BRIEF: McDonald's appoints Mirna Aceituno

OAK BROOK, IL: McDonald's has appointed Mirna Aceituno as manager of US communications. Aceituno joins the McDonald's US communications team after executing the company's national ...
 

NEWS IN BRIEF: Michelle Smith launches her own independent venture

DALLAS: Michelle Smith, former VP of media relations for Ketchum, has launched her own independent venture, M Strategies Consulting. The company will specialize in media ...
 

NEWS IN BRIEF: Ruder Finn retained by Veryfine Products

NEW YORK: Ruder Finn has been retained by Veryfine Products of Littleton, MA, to promote Fruit2O as a preferred lifestyle beverage. Other finalists for the ...
 

NEWS IN BRIEF: Bob Austin named manager of communications at Rolls-Royce

WOODCLIFF LAKE, NJ: Bob Austin has been named manager of communications for a new sales and marketing subsidiary that Rolls-Royce is establishing in North America. ...
 

NEWS IN BRIEF: Michael A. Burns signs up new clients

DALLAS: Michael A. Burns & Associates signed up seven new clients in August and September: Best Security, a computer security company; CEO-Complete Executive Offices, which ...
 

NEWS IN BRIEF: Innis Maggiore Group opens Pittsburgh office

CANTON, OH: Innis Maggiore Group has opened a Pittsburgh office through its recent acquisition of Beswick Communications, a PR and marketing consultancy. Rob Beswick has ...
 

NEWS IN BRIEF: Celestry Design selects McClenahan Bruer

SAN JOSE, CA: Celestry Design Technologies has selected McClenahan Bruer to serve as its agency of record. McClenahan Bruer will develop and implement campaigns to ...
 

NEWS IN BRIEF: Entuition selects High Road Communications

ATLANTA: Entuition has selected High Road Communications to help develop and implement a PR campaign across North America. Entuition develops software that enables companies to ...
 

Handspring mobilizes into Mexico as Telcel switches cell systems

MOUNTAIN VIEW, CA: Handspring is making a run for the border. With the announcement last week that Telcel - Mexico's largest telecommunications firm - switched ...
 

Giuliani book tour downplays terror

NEW YORK: The launch of former New York Mayor Rudolph Giuliani's book, Leadership, was in full swing last week after a cautious start.
 

Brodeur, Applied to tell BEA's story

SAN JOSE, CA: More than a year after being dropped by Text 100, global software company BEA has selected Brodeur Worldwide and Applied Communications as ...
 

Whole Foods angers PETA with 'overt' rodent abuse

LOS ANGELES: Whole Foods, a purveyor of high-end organic and free-range groceries, is raising the ire of People for the Ethical Treatment of Animals (PETA) ...
 

RSM bows major brand campaign

BLOOMINGTON, MN: Financial services firm RSM McGladrey has launched a major branding campaign as it unveils a new logo and tagline - "We See It."
 

NCI recruits PN to tell Americans to eat their veggies

WASHINGTON: The National Cancer Institute (NCI) is stepping up its "5 a Day for Better Health" program, aimed at increasing vegetable consumption among Americans, and ...
 

FTC educates public on internet safety

WASHINGTON: The Federal Trade Commission (FTC) has begun an aggressive campaign to inform everyone from corporate CEOs to grandparents about internet privacy and security.
 

Grand Central touts 'destination' status

NEW YORK: Grand Central Terminal is being touted as a major New York leisure destination in a PR push designed to build awareness of the ...
 

ATA starts drive to distinguish itself from competitors

INDIANAPOLIS: American Trans Air (ATA) is linking fare promotions and a design overhaul to its 30th anniversary in a PR push designed to steal the ...
 

F-H makes the list of best places for working mothers

ST. LOUIS: At Fleishman-Hillard, it seems a woman can have it all. Working Mother magazine recently released its list of the 100 best companies for ...
 

ClearPlay ups efforts to stay in spotlight

LOS ANGELES: Last week, the Director's Guild of America (DGA) and Colorado-based video-rental chain CleanFlicks ignited a publicity wave over whether Hollywood has the right ...
 

Garst Seed develops campaign to tout its new tagline to farmers

SLATER, IA: Garst Seed has unveiled a new company tagline and is planning a major PR effort across the farm belt to publicize the motto.
 

PRSA helps in the fight for diversity

WASHINGTON: The National Black Public Relations Society (NBPRS) is joining with the Public Relations Society of America (PRSA) to wage a nationwide effort encouraging diversity ...
 

Samsung shows off latest gadgetry with global expo

NEW YORK: Samsung is going globetrotting in an effort to spread its vision of digital convergence.
 

RadioShack taps GCI to draw youth

LOS ANGELES: RadioShack has launched a three-month PR program aimed at promoting a new line of miniature remote-controlled cars and drawing a youthful clientele to ...
 

New Allstate unit head puts priority on fixing frayed ties with agents

NORTHBROOK, IL: The recently named president of a major Allstate business division will try to improve relations with disgruntled agents through a series of meetings ...
 

Bayer PR director splits to lead EMD

DURHAM, NC: David Reeder, former director of corporate communications for Bayer, has been named head of communications for EMD Pharmaceuticals - the US affiliate of ...
 

Kmart quietly unveils site to coax community action

TROY, MI: Kmart's communications team has launched a website to boost employee morale, get feedback from satisfied customers, and support grassroots PR efforts around the ...
 

Peppercom gets task of touting BT

NEW YORK: Where some see an obstacle, others see an opportunity. With its industry reeling from accounting scandals and other crises, British Telecommunications has chosen ...
 
 
 

M&A expert sees lessons learned from recent spree

Peter Schelfhaudt spearheaded an impressive series of buyouts in the late '90s. Now he's back - picking up a piece of his former puzzle. Paul ...
 
 

CORPORATE CASE STUDY: Sierra Club shares its solutions for a better environment

Other environmental activism groups may make more noise, but the Sierra Club's message definitely speaks loudly thanks to its solutions-driven focus which places people before ...
 
 

MEDIA ROUNDUP: Agriculture: Farm-friendly outlets search for a broader appeal

Americans have grown unfamiliar with the issues facing today's farmer, and mainstream press is rare. David Ward explains the problems facing this PR field, and ...
 

MEDIA PROFILE: Teenage girls just wanna have fun - and be taken seriously

Shedding their teenybopper stereotype for more mature pursuits, young women are undergoing a marketing makeover. Melanie Shortman shows how one of their favorite mags is ...
 

PROFILE: Fabiani and Lehane elect to serve corporate America

After Al Gore's sobering defeat in his bid for the White House, consultants Mark Fabiani and Chris Lehane decided to use their legal and PR ...
 

A measure of reputation

Julia Hood investigates some of the options for calculating intangible assets.
 

MARKET FOCUS: Environmental PR: The politics of pollution

Facing a hostile administration and a media fixated on war, environmental advocates are finding it hard to get heard. By Douglas Quenqua.
 

PR TECHNIQUE: How planning can add value to a VNR

Thinking far in advance about a VNR not only gives you the chance to make your client's story stand out, but offers ways to save ...
 
 
 

CAREERS: Pandora's Problem Page

Q: I think I'm just looking for validation or another viewpoint. I am the only PR person at my company, a company that did not ...
 

CAREERS: My Big Break - Jennifer Wagner, an AAE at Fleishman-Hillard

My big break was a combination of the PRSA network (what my professors said about the link between students and professionals really worked), determination, and ...
 

CAREERS: Where I Work - Ali Merifield, Account director, Lewis PR

How long have you been working there? Almost five years.
 

QUESTIONS & ANSWERS: Dawn Holgate, Corporate communications manager, Dallas Mavericks

Dawn Holgate, corporate communications manager for the Dallas Mavericks, is so smooth, she once talked team owner Mark Cuban into taking a second job at ...
 

TALES FROM TINSELTOWN: MGM scores one for free speech in its refusal to cut 'Barbershop'

The Founding Fathers were keen on the right of Americans to poke fun at things. Indeed, Thomas Jefferson's first Declaration draft included this ditty: "How ...
 

Unemployed PR pros work overtime to exhibit their skills

No, these rabble-rousers aren't protesting the International Monetary Fund, or the World Bank, or even the job bank. They're just a cadre of talented, hungry ...
 

PETA proves persistent as it playfully picks on Packers

PETA has been known to take some pretty extreme measures to get public attention for what it considers cruelty to animals. But apparently the Norfolk, ...
 

Hot Sauce Harry products get a chilly reception at the Texas State Fair

Hot sauce landed Dallas entrepreneurs in hot water when Texas State fair officials deemed their labels too spicy.
 
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